Masterclass Certificate Facebook Ads Nonprofits: Lead Generation
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• Unit 1: Introduction to Facebook Ads for Nonprofits: Overview of Facebook ads for nonprofits, benefits, and best practices. • Unit 2: Setting Up Facebook Ad Accounts for Nonprofits: Creating and configuring Facebook ad accounts, page management, and access permissions. • Unit 3: Understanding Facebook Ad Objectives: Explanation of different ad objectives, when to use them, and how to set up for lead generation. • Unit 4: Targeting and Retargeting for Nonprofits: Audience selection, targeting, and retargeting strategies to reach potential leads effectively. • Unit 5: Designing Engaging Facebook Ad Content: Techniques to create visually appealing and compelling ad content for nonprofits. • Unit 6: Crafting Effective Calls-to-Action: Best practices for creating CTAs that drive conversions and lead generation. • Unit 7: Facebook Ad Placements and Bid Strategies: Overview of ad placements, automatic and manual bid strategies, and budget management. • Unit 8: Measuring and Optimizing Facebook Ad Performance: Introduction to Facebook ad metrics, reporting, and optimization techniques for lead generation campaigns. • Unit 9: Leveraging Facebook Pixel for Nonprofits: Installing and utilizing the Facebook pixel to track conversions, retarget visitors, and measure campaign performance. • Unit 10: Scaling and Automating Facebook Ad Campaigns: Strategies for scaling and automating ad campaigns to maximize lead generation and minimize time investment.
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- ProficiencyEnglish
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- ThreeFourHoursPerWeek
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