Global Certificate in E-commerce SEO and Customer Journey

Name: Global Certificate in E-commerce SEO and Customer Journey
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The Global Certificate in E-commerce SEO and Customer Journey is a comprehensive course designed to empower learners with the essential skills required in today's digital marketing landscape. This certificate course highlights the importance of Search Engine Optimization (SEO) in e-commerce, emphasizing its critical role in enhancing online visibility and driving sales.

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AboutThisCourse

In an era where the customer journey is predominantly digital, this course is increasingly relevant, providing insights into consumer behavior and trends. It equips learners with the ability to optimize website content, analyze consumer data, and create data-driven marketing strategies, thereby maximizing customer engagement and conversions. By leveraging these skills, learners can significantly advance their careers in e-commerce, SEO, digital marketing, and related fields. The course's industry-demanded curriculum and practical applications ensure that learners remain competitive and relevant in the ever-evolving digital marketplace.

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CourseDetails

• E-commerce SEO Fundamentals: Introduction to SEO, Importance of SEO in e-commerce, Keyword research and optimization
• Technical SEO for E-commerce: Site structure, Mobile optimization, Site speed, XML sitemaps
• On-page SEO for E-commerce: Product page optimization, Category page optimization, Meta tags and descriptions
• Off-page SEO for E-commerce: Link building, Social signals, Local SEO
• Customer Journey Mapping: Understanding customer behavior, Creating customer personas, Journey mapping tools and techniques
• Optimizing Customer Journey for E-commerce: Improving user experience, Personalization, Abandoned cart recovery
• Analytics for E-commerce SEO and Customer Journey: Google Analytics, Conversion tracking, A/B testing
• Future Trends in E-commerce SEO and Customer Journey: Voice search, AI and machine learning, AR and VR

CareerPath

In today's digital world, e-commerce and SEO have become increasingly important, as well as understanding the customer journey. With a Global Certificate in E-commerce SEO and Customer Journey, you can choose from two exciting career paths: E-commerce SEO Specialist or Customer Journey Analyst. Let's dive into each role and see how they compare in terms of job market trends, salary ranges, and skill demand in the UK. An E-commerce SEO Specialist focuses on optimizing websites and online stores to rank higher in search engine results, boosting visibility and driving sales. This role involves implementing SEO strategies, monitoring site performance, and staying up-to-date with industry trends. On the other hand, a Customer Journey Analyst studies the path that customers take when interacting with a business, from initial contact to final purchase. By analyzing and interpreting customer data, these professionals help improve user experiences, increase customer satisfaction, and drive growth. To give you a better idea of the opportunities available in these roles, let's take a look at the 3D pie chart above. It displays the distribution of roles in the Global Certificate in E-commerce SEO and Customer Journey program. As you can see, Customer Journey Analyst accounts for 65% of the program, while E-commerce SEO Specialist makes up 35%. This reflects the growing demand for professionals skilled in understanding and enhancing the customer experience. According to Glassdoor, the average salary for an E-commerce SEO Specialist in the UK is around £30,000 per year, while a Customer Journey Analyst can earn an average of £35,000 annually. Both roles offer great potential for growth and development as businesses continue to adapt to the digital landscape. In conclusion, whether you're interested in improving online visibility or optimizing the customer experience, a Global Certificate in E-commerce SEO and Customer Journey can help you kickstart a rewarding career in a high-growth industry. So, which path will you choose?

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN E-COMMERCE SEO AND CUSTOMER JOURNEY

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London School of International Business (LSIB)

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05 May 2025

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