Masterclass Certificate in Email Marketing Strategy Development
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• Email Marketing Fundamentals: Understanding the basics of email marketing, its importance, and benefits.
• Target Audience and Personas: Identifying and understanding the target audience, creating buyer personas for effective email marketing strategy.
• List Building and Segmentation: Building an email list, segmenting the audience, and strategies for effective list building.
• Email Design and Content Creation: Designing emails, creating engaging content, and incorporating storytelling into email marketing campaigns.
• Deliverability and Compliance: Ensuring email deliverability, understanding email laws and compliance.
• Automation and Triggered Emails: Implementing automation, creating triggered email campaigns, and understanding the power of automation in email marketing.
• Testing and Optimization: Testing email campaigns, optimizing for better results, and understanding the metrics of email marketing.
• Integration with CRM and Marketing Tools: Integrating email marketing with CRM and other marketing tools, and understanding the importance of integration.
• Scaling Email Marketing Strategy: Scaling the email marketing strategy for growth, and understanding the challenges and solutions for scaling.
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EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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