Executive Development Programme in PR: AI & Business Impact

Name: Executive Development Programme in PR: AI & Business Impact
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The Executive Development Programme in PR: AI & Business Impact certificate course is a highly relevant and timely program designed to equip PR professionals with the essential skills needed to navigate the rapidly changing business landscape. With the increasing impact of artificial intelligence (AI) on industries worldwide, there is a growing demand for PR professionals who understand how to leverage AI to drive business success.

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AboutThisCourse

This course is specifically designed to meet this demand, providing learners with a comprehensive understanding of the latest AI technologies and how they can be used to enhance PR strategies and drive business impact. Through a combination of expert instruction, real-world case studies, and hands-on practice, learners will develop the skills needed to lead PR efforts in an AI-driven world. By completing this course, learners will not only gain a competitive edge in their careers but also demonstrate their commitment to staying at the forefront of the latest industry trends and best practices. Whether you're a seasoned PR professional looking to stay ahead of the curve or a rising star looking to advance your career, this course is an essential investment in your professional development.

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CourseDetails

• Unit 1: Introduction to PR & AI: Understanding the intersection of Public Relations and Artificial Intelligence.

• Unit 2: AI in PR Strategy: Leveraging AI for effective PR strategy development and execution.

• Unit 3: AI-Powered Media Monitoring: Utilizing AI tools for media monitoring and analysis.

• Unit 4: Data-Driven PR: Harnessing data analytics and AI for informed decision-making in PR.

• Unit 5: AI and Crisis Management: Implementing AI for proactive crisis management and reputation protection.

• Unit 6: Ethical Considerations in AI PR: Exploring the ethical implications of AI in PR and communications.

• Unit 7: AI-Driven Content Creation: Generating personalized and engaging content with AI.

• Unit 8: Measuring PR Impact with AI: Quantifying PR success with AI-powered metrics and KPIs.

• Unit 9: Future Trends in AI & PR: Anticipating the evolving landscape of AI and its impact on PR and business.

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BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PR: AI & BUSINESS IMPACT

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London School of International Business (LSIB)

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05 May 2025

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