Professional Certificate in Digital Marketing Strategy & Planning

Name: Professional Certificate in Digital Marketing Strategy & Planning
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The Professional Certificate in Digital Marketing Strategy & Planning is a comprehensive course that equips learners with essential skills for career advancement in the rapidly evolving digital marketing industry. This certificate course emphasizes the importance of a data-driven approach to digital marketing, covering key topics such as SEO, content marketing, social media, email marketing, and analytics.

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AboutThisCourse

With the ever-growing demand for digital marketing professionals, this course provides learners with the opportunity to gain a competitive edge in the job market. By completing this program, learners will develop a solid understanding of digital marketing strategies and tactics, enabling them to create and implement effective digital marketing plans that drive business growth and success. Through hands-on exercises, case studies, and real-world examples, this course equips learners with the practical skills and knowledge needed to succeed in digital marketing careers. By earning this certificate, learners demonstrate their commitment to professional development and their ability to apply digital marketing best practices to achieve business objectives.

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CourseDetails

• Understanding Digital Marketing
• Importance of Digital Marketing Strategy
• Components of a Digital Marketing Plan
• Target Audience Analysis for Digital Marketing
• SEO and Content Marketing Strategy
• Social Media Marketing and Advertising
• Email Marketing and Automation
• Mobile Marketing and Optimization
• Digital Marketing Analytics and Metrics
• Future Trends in Digital Marketing Strategy & Planning

CareerPath

In the ever-evolving digital landscape, a Professional Certificate in Digital Marketing Strategy & Planning can open up a plethora of exciting job opportunities. This section highlights the demand for digital marketing roles in the UK and their respective average salary ranges. Let's take a closer look at the 3D pie chart, which features the following key roles in digital marketing: 1. **Search Engine Optimization (SEO) Specialist**: With an average salary of £78,000, SEO specialists optimize websites to improve search engine rankings and increase organic traffic. 2. **Content Marketing Specialist**: Content marketers create engaging and informative content, driving traffic and conversions with an average salary of £65,000. 3. **Social Media Manager**: Managing the company's social media presence, these professionals earn approximately £62,000 on average. 4. **Digital Marketing Manager**: Overseeing marketing campaigns, budgets, and strategies, digital marketing managers earn an average salary of £85,000. 5. **Pay-Per-Click (PPC) Specialist**: PPC specialists manage paid advertising campaigns, earning an average salary of £72,000. The 3D pie chart illustrates the distribution of job market trends and salary ranges, providing you with valuable insights into the digital marketing landscape in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DIGITAL MARKETING STRATEGY & PLANNING

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London School of International Business (LSIB)

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05 May 2025

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