Advanced Certificate in Mobile-First Video Ads

Name: Advanced Certificate in Mobile-First Video Ads
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The Advanced Certificate in Mobile-First Video Ads is a comprehensive course designed to meet the surging industry demand for mobile video advertising expertise. This program equips learners with essential skills to create, manage, and optimize mobile video ad campaigns that drive engagement and conversions.

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AboutThisCourse

In today's fast-paced digital world, mobile video ads have become a critical component of marketing strategies. Brands and agencies increasingly seek professionals who can leverage data-driven insights, cutting-edge tools, and innovative approaches to deliver compelling mobile video ad experiences. By enrolling in this course, learners gain a competitive edge in their careers by mastering advanced techniques in mobile video ad production, platform-specific optimization, audience segmentation, and performance analysis. By the end of the course, learners will have a solid foundation in mobile-first video advertising, empowering them to thrive in this dynamic and growing field.

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CourseDetails

• Mobile-First Video Ads Strategy: Understanding the mobile-first approach, creating effective video ad strategies, and optimizing video content for mobile devices.
• Mobile Video Ad Formats: Exploring various mobile video ad formats such as in-stream, out-stream, native, rewarded video, and interactive video ads.
• Video Ad Creation Tools & Software: Hands-on experience with popular video ad creation tools, software, and platforms to create engaging mobile-first video ads.
• Video Advertising Metrics & Analytics: Learning to measure and analyze key performance indicators (KPIs) for mobile video ad campaigns, including click-through rates (CTR), completion rates, and return on ad spend (ROAS).
• Video Advertising Best Practices: Discovering best practices for mobile-first video ad campaigns, including ad length, aspect ratio, call-to-action (CTA) placement, and targeting options.
• Cross-Platform Video Advertising: Exploring various social media platforms and video ad networks to reach a broader audience and optimize ad spend.
• A/B Testing & Optimization: Techniques for A/B testing mobile video ad creatives, targeting, and ad placements to improve campaign performance.
• Mobile Video Advertising Trends & Future Developments: Staying up-to-date with the latest trends and future developments in mobile video advertising, including emerging technologies and ad formats.
• Video Advertising Case Studies: Analyzing successful mobile video ad campaigns and learning from their strategies, tactics, and best practices.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN MOBILE-FIRST VIDEO ADS

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London School of International Business (LSIB)

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05 May 2025

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