Certificate in Smart Service Pricing for Growth
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• Smart Service Pricing Fundamentals: Basics of service pricing, understanding costs, and setting prices for profitability.
• Value-Based Pricing in Services: Principles of value-based pricing, identifying customer value, and setting prices accordingly.
• Dynamic Pricing Strategies: Utilizing data and analytics to adjust service prices in real-time.
• Psychology of Pricing: Understanding consumer behavior and how it influences pricing decisions.
• Pricing Tiers and Packages: Creating tiered pricing structures and bundling services to maximize revenue.
• Pricing Metrics and Analytics: Measuring pricing performance, analyzing data, and making data-driven decisions.
• Pricing for Customer Segmentation: Tailoring pricing strategies to specific customer segments and market needs.
• Competitive Pricing Analysis: Evaluating competitors' pricing strategies, identifying opportunities and threats.
• Communication and Justification of Prices: Best practices for communicating and justifying prices to customers.
Note: The above units may be adjusted based on the specific needs and goals of the course.
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- ProficiencyEnglish
- ComputerInternetAccess
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- ThreeFourHoursPerWeek
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