Certificate in CTV Advertising & Measurement

Name: Certificate in CTV Advertising & Measurement
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The Certificate in CTV Advertising & Measurement is a comprehensive course designed to meet the growing industry demand for experts in Connected Television (CTV) advertising. This course emphasizes the importance of CTV, its role in the evolving advertising landscape, and how to effectively measure its impact.

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AboutThisCourse

Enrollees will gain essential skills in CTV advertising strategies, audience targeting, and cross-platform measurement. They will learn to leverage data-driven insights, optimize advertising campaigns, and understand the unique opportunities and challenges of CTV advertising. As CTV viewership continues to rise, there is an increasing need for professionals who can help businesses navigate this complex and dynamic field. This course equips learners with the necessary skills and knowledge to advance their careers in advertising, marketing, media, and analytics. By the end of this course, learners will be able to create and execute effective CTV advertising campaigns, measure their success, and apply these skills to drive business growth and success in the digital age.

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CourseDetails

• Introduction to CTV Advertising: Understanding the basics of Connected TV (CTV) advertising, its benefits, and how it differs from traditional TV advertising.
• CTV Advertising Formats: Exploring various CTV ad formats such as pre-roll, mid-roll, post-roll, and interactive ads.
• CTV Advertising Platforms: Overview of popular CTV platforms like Roku, Amazon Fire TV, Apple TV, and Samsung TV Plus.
• Targeting & Audience Segmentation in CTV: Learning about audience targeting strategies, data-driven segmentation, and advanced targeting capabilities in CTV advertising.
• Creating Effective CTV Advertising Campaigns: Best practices for creating, launching, and optimizing CTV advertising campaigns.
• CTV Advertising Measurement: Understanding key performance indicators (KPIs) for CTV advertising, including reach, frequency, and attribution.
• Data & Privacy in CTV Advertising: Overview of data privacy regulations and their impact on CTV advertising, including GDPR, CCPA, and VPPA.
• Emerging Trends in CTV Advertising: Exploring new and emerging trends in CTV advertising, including programmatic advertising, addressable TV, and cross-device targeting.

Note: This list is not exhaustive and may vary based on the specific needs and goals of the course or certification program.

CareerPath

The Certificate in CTV (Connected Television) Advertising & Measurement is a valuable credential, offering insight into job market trends, salary ranges, and skill demand in the UK. This 3D pie chart displays the distribution of various roles within the CTV Advertising and Measurement sector. Roles such as Ad Operations Specialist, CTV Advertising Analyst, and Data Scientist (CTV Measurement) are in high demand. These professionals contribute significantly to the success of CTV campaigns, ensuring accurate measurement and efficient ad operations. CTV Campaign Managers and Sales Directors (CTV Advertising) are also essential roles in this growing industry. Campaign managers optimize campaigns to maximize return on investment, while Sales Directors drive revenue and build client relationships. As Connected Television continues to expand, professionals with a Certificate in CTV Advertising & Measurement can expect increasing opportunities in the UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN CTV ADVERTISING & MEASUREMENT

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London School of International Business (LSIB)

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05 May 2025

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