Global Certificate in Retail Market Research

Name: Global Certificate in Retail Market Research
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The Global Certificate in Retail Market Research is a comprehensive course designed to equip learners with essential skills for success in the retail industry. This course emphasizes the importance of data-driven decision-making and market research in retail, providing learners with a solid foundation in these critical areas.

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AboutThisCourse

With the retail industry becoming increasingly competitive, there is a growing demand for professionals who can analyze market trends, consumer behavior, and competition to drive business growth. This course meets this demand by teaching learners how to collect, analyze, and interpret data to make informed decisions that can positively impact a retail business's bottom line. By completing this course, learners will gain a competitive edge in the retail industry, with the skills and knowledge needed to advance their careers and make meaningful contributions to their organizations. Whether you're a seasoned retail professional or just starting your career, this course is an invaluable investment in your future success.

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CourseDetails

• Retail Market Research Fundamentals: Understanding the basics of retail market research, its importance, and the role it plays in business decision-making.
• Market Segmentation and Targeting: Identifying and analyzing different market segments, and determining the most profitable target markets for retail businesses.
• Consumer Behavior and Insights: Exploring the factors that influence consumer decision-making, and learning how to gather and interpret consumer insights.
• Competitive Analysis: Examining the competitive landscape, identifying key competitors, and analyzing their strengths and weaknesses.
• Retail Trends and Innovations: Keeping up-to-date with the latest retail trends and innovations, and understanding how they can be leveraged to gain a competitive advantage.
• Survey Design and Data Collection: Learning how to design effective surveys and collect accurate data to inform retail market research.
• Data Analysis and Interpretation: Analyzing and interpreting retail market research data to draw meaningful insights and make informed business decisions.
• Report Writing and Presentation: Presenting retail market research findings in a clear and concise manner, and communicating recommendations to stakeholders.

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN RETAIL MARKET RESEARCH

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London School of International Business (LSIB)

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05 May 2025

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