Professional Certificate in Graphic Design: Branding & Identity

Name: Professional Certificate in Graphic Design: Branding & Identity
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The Professional Certificate in Graphic Design: Branding & Identity is a crucial course that focuses on developing learners' abilities to create powerful and effective branding strategies. In today's visual-centric world, the demand for skilled graphic designers who can create compelling brand identities has never been higher.

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AboutThisCourse

This course equips learners with essential skills in typography, color theory, and image creation that are vital for crafting unique and impactful brand identities. By understanding the principles of branding and identity design, learners will be able to create memorable and recognizable brand experiences that resonate with audiences. Upon completion of this course, learners will have a solid portfolio of work that demonstrates their skills and creativity, making them highly attractive to potential employers. This course is an excellent opportunity for learners to advance their careers in graphic design, advertising, marketing, and branding industries.

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CourseDetails

• Unit 1: Introduction to Graphic Design & Branding
• Unit 2: Understanding Brand Identity
• Unit 3: Researching Target Audience & Market Trends
• Unit 4: Color Theory & Typography in Branding
• Unit 5: Crafting a Visual Identity: Logo Design
• Unit 6: Designing Brand Collateral: Business Cards, Letterheads & Envelopes
• Unit 7: Developing a Brand Style Guide
• Unit 8: Implementing Brand Identity in Digital Platforms
• Unit 9: Maintaining & Evolving Brand Identity
• Unit 10: Case Studies: Successful Branding & Identity Projects

CareerPath

The Professional Certificate in Graphic Design: Branding & Identity is an excellent way to acquire skills relevant to the UK job market. This section highlights the demand for specific roles in graphic design, focusing on branding and identity. A 3D pie chart showcases the distribution of job opportunities in these areas. The primary roles covered are: 1. Graphic Designer: These professionals focus on creating visual content for print and digital media. They may work on branding projects and collaborate with marketing teams. Currently, 60% of the job opportunities in this field are for graphic designers. 2. Brand Manager: Brand managers are responsible for developing and maintaining a company's brand identity. They work closely with graphic designers, marketing teams, and other stakeholders to ensure the brand's consistency and success. Approximately 25% of the job opportunities are for brand managers. 3. Art Director: Art directors lead visual communication teams, overseeing projects and ensuring cohesive design. In the context of branding and identity, they might work on logo design, advertising campaigns, and other creative aspects of a brand's image. Roughly 10% of the job opportunities are for art directors. 4. Marketing Coordinator: Marketing coordinators facilitate the marketing process, often working with graphic designers and brand managers to execute campaigns and strategies. Around 5% of the job opportunities are for marketing coordinators.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN GRAPHIC DESIGN: BRANDING & IDENTITY

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London School of International Business (LSIB)

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05 May 2025

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