Professional Certificate in Brand Management for Luxury Brands

Name: Professional Certificate in Brand Management for Luxury Brands
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The Professional Certificate in Brand Management for Luxury Brands is a comprehensive course designed to provide learners with the essential skills required to excel in the luxury branding industry. This program emphasizes the importance of understanding luxury markets, consumer behavior, and branding strategies specific to luxury brands.

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AboutThisCourse

In an era where branding is crucial for business success, the demand for skilled brand managers in the luxury market is rising. This course equips learners with the latest tools and techniques to create, develop, and manage luxury brands that resonate with their target audience. Through a combination of practical assignments, case studies, and interactive sessions, learners will gain a deep understanding of the unique challenges and opportunities in luxury brand management. By the end of this course, learners will have the skills and knowledge necessary to advance their careers in the luxury branding industry.

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CourseDetails

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Understanding Luxury Brands: Defining Luxury, Brand Positioning, Brand Identity & Equity, Luxury Branding Strategies
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Targeting the Luxury Market: Market Segmentation, Customer Profiling, Understanding Luxury Consumer Behavior
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Luxury Brand Communication: Traditional & Digital Media, Brand Storytelling, Public Relations & Events
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Luxury Brand Distribution: Channel Management, Retail Strategy, E-commerce & Omnichannel Approach
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Luxury Product Design & Development: Craftsmanship, Innovation, Sustainability, Product Lifecycle Management
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Pricing Strategies for Luxury Brands: Premium Pricing, Perceived Value, Price Positioning
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Luxury Brand Partnerships & Collaborations: Co-branding, Affiliations, Licensing Agreements
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Legal & Ethical Considerations in Luxury Brand Management: Intellectual Property, Counterfeiting, Corporate Social Responsibility
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Measuring Success in Luxury Brand Management: Performance Metrics, Brand Health Monitoring, Customer Satisfaction Surveys

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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CourseProvidesPractical

NotAccreditedRecognized
NotRegulatedAuthorized
ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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PROFESSIONAL CERTIFICATE IN BRAND MANAGEMENT FOR LUXURY BRANDS

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London School of International Business (LSIB)

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05 May 2025

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