Masterclass Certificate in PPC Metrics: Expert Level

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The Masterclass Certificate in PPC Metrics: Expert Level is a comprehensive course designed to equip learners with advanced skills in Pay-Per-Click (PPC) advertising. This industry-recognized certificate program focuses on the critical metrics that drive successful PPC campaigns, providing a deep understanding of key performance indicators, attribution models, and data analysis techniques.

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AboutThisCourse

In an era where digital advertising has become increasingly important, the demand for PPC experts is at an all-time high. This course offers learners the opportunity to gain a competitive edge, enhancing their expertise and credibility in the field. Throughout the course, learners will explore topics such as Quality Score, Cross-Channel Attribution, and Advanced Reporting. They will also gain hands-on experience with industry-leading tools and platforms, enabling them to effectively measure, analyze, and optimize PPC campaigns. By earning this certificate, learners will demonstrate a mastery of PPC metrics, positioning themselves for career advancement in digital marketing, PPC management, or related fields.

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CourseDetails

• Advanced PPC Metrics
• Understanding Key Performance Indicators (KPIs) in PPC
• Metrics for AdWords and Bing Ads Campaigns
• Analyzing and Optimizing PPC Metrics with Google Analytics
• Cross-Channel PPC Metrics Analysis
• Attribution Models in PPC Metrics
• Advanced Tracking Techniques for PPC Metrics
• Machine Learning and AI in PPC Metrics
• Data Studio Reporting for PPC Metrics
• Case Studies in PPC Metrics Optimization

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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MASTERCLASS CERTIFICATE IN PPC METRICS: EXPERT LEVEL
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London School of International Business (LSIB)
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05 May 2025
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