Advanced Certificate in Market Segmentation and Targeting

Name: Advanced Certificate in Market Segmentation and Targeting
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The Advanced Certificate in Market Segmentation and Targeting is a comprehensive course designed to empower learners with the essential skills required for strategic marketing. This certification focuses on teaching effective methods to segment markets and target the right customers, thereby maximizing returns on marketing investments.

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AboutThisCourse

In today's highly competitive business landscape, understanding customer needs and preferences is crucial for success. This course offers in-depth knowledge of market research techniques, customer profiling, and segmentation strategies, making it highly relevant and in demand across various industries. By completing this course, learners will be equipped with the skills to develop and implement targeted marketing campaigns, resulting in increased customer engagement, brand loyalty, and revenue growth. Career opportunities in marketing, sales, and business development are vast for those who possess these advanced skills, providing a significant advantage for career advancement.

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CourseDetails

• Advanced Market Segmentation Techniques
• Customer Data Analysis for Segmentation
• Psychographics and Lifestyle Segmentation
• Geographic and Demographic Segmentation Strategies
• Behavior-Based Segmentation and Targeting
• Market Segmentation and Product Positioning
• Targeting Strategies for Maximizing Profitability
• Advanced Targeting Methods: Personas and Micro-Segmentation
• Measuring Segmentation and Targeting Effectiveness

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN MARKET SEGMENTATION AND TARGETING

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London School of International Business (LSIB)

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05 May 2025

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