Professional Certificate in PPC Metrics & Strategy

Name: Professional Certificate in PPC Metrics & Strategy
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The Professional Certificate in PPC Metrics & Strategy is a comprehensive course designed to provide learners with essential skills in pay-per-click (PPC) advertising. This course focuses on PPC metrics and strategy, teaching learners how to measure and optimize PPC campaigns for maximum ROI.

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AboutThisCourse

With the increasing demand for digital marketing skills, this course is critical for professionals looking to advance their careers in this field. The course covers key topics such as PPC campaign planning, keyword research, ad copywriting, landing page optimization, and performance analysis. Learners will gain hands-on experience with popular PPC platforms like Google Ads and Bing Ads, as well as essential analytics tools like Google Analytics. Upon completion of this course, learners will have a solid understanding of PPC metrics and strategy, enabling them to create and manage successful PPC campaigns for businesses of all sizes. This course is an excellent opportunity for marketers, business owners, and agency professionals to enhance their digital marketing skills and stay competitive in today's digital landscape.

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CourseDetails

• Understanding PPC Metrics: Impressions, Clicks, Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, Cost per Conversion
• Keyword Research and Selection: Identifying high-value keywords, Keyword match types, Negative keywords
• Ad Copywriting and Testing: Creating compelling ad copy, A/B testing, Ad extensions
• Campaign Structure and Organization: Setting up campaigns and ad groups, Geo-targeting, Device targeting
• Bid Management Strategies: Manual bidding, Automated bidding, Bid adjustments
• Attribution Models: • Landing Page Optimization: Creating effective landing pages, Mobile optimization, Conversion rate optimization

CareerPath

This section highlights the distribution of roles related to the Professional Certificate in PPC Metrics & Strategy. Gain insights into the industry's role distribution with this 3D pie chart. The data presented is based on job market trends, salary ranges, and skill demand in the UK. The PPC Specialist role leads the way, accounting for 55% of the industry's positions in this field. PPC Managers follow closely, representing 30% of the workforce. PPC Analysts make up the remaining 15% of the industry. These numbers give you an idea of the relative demand for these roles in the PPC landscape. To create this visually appealing and informative chart, we've utilized the Google Charts library, specifically the corechart package, which includes the PieChart class. By setting the is3D option to true, you can enjoy a captivating 3D perspective on the data. The chart's responsive design ensures that it looks great on all screen sizes. Additionally, a transparent background and no added background color allow the chart to seamlessly blend into its surrounding context. Feel free to explore the interactive chart and learn more about the PPC industry roles.

EntryRequirements

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ProficiencyEnglish

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FastTrack GBP £140

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ThreeFourHoursPerWeek

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TwoThreeHoursPerWeek

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PROFESSIONAL CERTIFICATE IN PPC METRICS & STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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