Masterclass Certificate in PPC Metrics: Actionable Plans

Name: Masterclass Certificate in PPC Metrics: Actionable Plans
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The Masterclass Certificate in PPC Metrics: Actionable Plans is a comprehensive course designed to equip learners with the essential skills needed to excel in Pay-Per-Click (PPC) advertising. This course focuses on the importance of PPC metrics and how to use them to create actionable plans that drive results.

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AboutThisCourse

In today's digital age, PPC advertising is a critical component of any successful marketing strategy. With this course, learners will gain a deep understanding of PPC metrics, allowing them to make data-driven decisions that improve campaign performance and maximize ROI. The course covers key topics such as keyword research, ad copywriting, landing page optimization, and conversion tracking. This course is in high demand in the industry, as businesses seek professionals who can help them navigate the complex world of PPC advertising. By completing this course, learners will be well-positioned to advance their careers and take on leadership roles in PPC marketing. The course provides hands-on experience and practical skills that learners can apply immediately to real-world scenarios, making them more valuable and competitive in the job market.

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CourseDetails

• Unit 1: Introduction to PPC Metrics
• Unit 2: Key PPC Metrics: Impressions, Clicks, and Click-Through Rate (CTR)
• Unit 3: Cost Per Click (CPC) and Average Position
• Unit 4: Quality Score and Its Impact on PPC Performance
• Unit 5: Conversion Rate and Cost Per Conversion (CPA)
• Unit 6: Return on Ad Spend (ROAS) and Its Importance in PPC Campaigns
• Unit 7: Cross-Channel Attribution and Multi-Touch Point Tracking
• Unit 8: Building Actionable PPC Reports and Dashboards
• Unit 9: Advanced PPC Metrics Analysis and Optimization Techniques
• Unit 10: Continuous Improvement: Leveraging PPC Metrics for Long-Term Success

CareerPath

The UK PPC (Pay-Per-Click) market is booming, and with it comes the demand for skilled professionals in this field. PPC metrics are essential for businesses wanting to optimize their online advertising campaigns. In this Masterclass Certificate program, you'll learn about various actionable PPC metrics, which will help you stand out in the job market. Let's take a closer look at four prominent roles related to PPC metrics in the UK: 1. **PPC Specialist**: As a PPC Specialist, you'll be responsible for managing and optimizing advertising campaigns. With an average salary range of £27,000 to £40,000, this role accounts for 45% of the PPC job market.
2. **PPC Manager**: PPC Managers oversee advertising strategies and teams of specialists. Expect a salary range of £35,000 to £60,000 as a PPC Manager, which represents 30% of the PPC roles in the UK.
3. **PPC Analyst**: In this role, you will analyze campaign performance and suggest improvements. PPC Analysts typically earn between £24,000 and £38,000, making up 20% of the PPC job market.
4. **PPC Executive**: As a PPC Executive, you'll assist in campaign management and reporting. With lower entry requirements, this role has a salary range of £20,000 to £30,000, accounting for 5% of PPC jobs in the UK.
By gaining a deeper understanding of PPC metrics, you'll be better equipped to succeed in these roles and contribute to the growth of businesses in the digital landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN PPC METRICS: ACTIONABLE PLANS

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London School of International Business (LSIB)

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05 May 2025

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