Certificate in PPC Metrics: Actionable Knowledge

Name: Certificate in PPC Metrics: Actionable Knowledge
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The Certificate in PPC Metrics: Actionable Knowledge is a comprehensive course designed to equip learners with the essential skills needed to excel in Pay-Per-Click (PPC) advertising. This course focuses on actionable metrics that drive successful PPC campaigns, making it an invaluable asset for digital marketers, account managers, and small business owners.

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AboutThisCourse

In an era where digital ad spending exceeds traditional ad spending, the demand for PPC specialists has never been higher. By pursuing this course, learners gain a competitive edge, demonstrating their expertise in PPC metrics and their ability to optimize campaigns for maximum ROI. Throughout the course, learners explore critical PPC metrics, such as Quality Score, Cost-Per-Click, Conversion Rate, and Return on Ad Spend. By understanding these metrics, learners can make data-driven decisions, allocate budgets effectively, and drive meaningful results for their organizations. This hands-on, practical course empowers learners to advance their careers and thrive in the dynamic world of digital marketing.

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CourseDetails

• Unit 1: Introduction to PPC Metrics
• Unit 2: Keyword Metrics for PPC Success
• Unit 3: Quality Score and its Impact on PPC
• Unit 4: Click-Through Rate (CTR) Analysis
• Unit 5: Cost per Click (CPC) and Cost per Conversion
• Unit 6: Quality Score Optimization Techniques
• Unit 7: Ad Rank and its Importance in PPC
• Unit 8: Conversion Rate Optimization in PPC
• Unit 9: Attribution Models for Multi-Channel PPC
• Unit 10: Advanced PPC Metrics Analysis and Reporting

CareerPath

The Certificate in PPC (Pay-Per-Click) Metrics: Actionable Knowledge program prepares professionals to excel in the ever-evolving landscape of online advertising. This section highlights the job role distribution, emphasizing the demand for PPC specialists, PPC managers, PPC analysts, and PPC coordinators in the UK market. By visualizing the data with a 3D pie chart, we aim to present a clear understanding of the industry relevance of these roles. The Google Charts library helps us create a responsive and engaging visual representation, with the chart's width set to 100% and a fixed height of 400px. The chart's background is transparent, allowing easy integration into any webpage. The is3D option is set to true, providing a more engaging and visually appealing chart, making it easier to digest the information presented. The slices are color-coded according to their respective roles, enhancing the user experience. In the competitive job market, staying updated with the latest trends and data visualization techniques is crucial. By incorporating this 3D pie chart, we hope to offer a captivating and informative view of the PPC job roles, emphasizing the importance of the Certificate in PPC Metrics: Actionable Knowledge program.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN PPC METRICS: ACTIONABLE KNOWLEDGE

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London School of International Business (LSIB)

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05 May 2025

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