Masterclass Certificate in Mobile Game Marketing Strategies
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• User Acquisition Strategies: Exploring different channels such as App Store Optimization (ASO), social media advertising, influencer marketing, and user referral programs to acquire new users.
• Mobile Game Monetization Models: Understanding various monetization strategies including in-app purchases, in-app ads, subscription models, and rewarded videos.
• Mobile Game Analytics: Learning to use analytics tools to measure key performance indicators (KPIs), analyze user behavior, and optimize game performance.
• App Store Optimization (ASO): Mastering the art of ASO to improve discoverability, conversion rates, and organic growth in app stores.
• Retention and Engagement Strategies: Implementing tactics to increase user retention, engagement, and long-term user loyalty.
• Localization and Global Expansion: Learning to localize mobile games for global markets, and understanding cultural differences to maximize revenue potential.
• Mobile Game Launch Strategies: Planning and executing successful game launches through pre-launch campaigns, soft-launches, and launch promotions.
• Influencer Marketing for Mobile Games: Leveraging influencer marketing to increase brand awareness, user acquisition, and engagement.
• Mobile Game Advertising: Creating effective ad campaigns for mobile games, including audience targeting, ad creatives, and ad attribution.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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