Masterclass Certificate in PPC Metrics & Best Practices

Name: Masterclass Certificate in PPC Metrics & Best Practices
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The Masterclass Certificate in PPC Metrics & Best Practices is a comprehensive course that equips learners with essential skills for success in Pay-Per-Click (PPC) advertising. This industry-recognized certification focuses on critical PPC metrics and best practices, providing learners with a deep understanding of PPC campaign optimization and performance measurement.

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AboutThisCourse

In today's digital landscape, PPC advertising is a vital component of any successful marketing strategy, making this course a must-have for any marketing professional. By completing this program, learners will gain a competitive edge, mastering the skills needed to drive traffic, increase conversions, and maximize ROI for their organizations. Learners will explore a variety of topics, including keyword research, ad copywriting, landing page optimization, and conversion tracking. They will also develop the ability to analyze and interpret key PPC metrics, enabling them to make data-driven decisions that improve campaign performance. By the end of the course, learners will be prepared to take their PPC skills to the next level, positioning themselves for career advancement and success in this high-demand field.

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CourseDetails

• PPC Metrics Overview
• Understanding Key PPC Metrics (CPC, CTR, CVR, etc.)
• Analyzing and Interpreting PPC Data
• Advanced PPC Metrics (Quality Score, Auction Insights, etc.)
• Best Practices for PPC Metrics Tracking and Reporting
• Utilizing PPC Metrics to Optimize Campaign Performance
• Advanced Strategies for PPC Metric Analysis
• Troubleshooting Common PPC Metrics Issues
• Leveraging PPC Metrics for Cross-Channel Optimization
• Mastering PPC Metrics for Continuous Campaign Improvement

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN PPC METRICS & BEST PRACTICES

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London School of International Business (LSIB)

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05 May 2025

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