Executive Development Programme in PPC Metrics for Visionaries

Name: Executive Development Programme in PPC Metrics for Visionaries
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The Executive Development Programme in PPC Metrics for Visionaries is a certificate course designed to empower professionals with the essential skills needed to excel in digital marketing. This program focuses on Performance Past Currency (PPC) metrics, a critical aspect of digital marketing that measures the success of online advertising campaigns.

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AboutThisCourse

In today's fast-paced digital world, understanding PPC metrics is crucial for businesses looking to optimize their online presence and reach their target audience. This course provides learners with the knowledge and skills needed to analyze and interpret PPC metrics, enabling them to make informed decisions that drive business growth. Enrolling in this course is an investment in your career advancement, as it equips you with the latest industry insights and best practices in PPC metrics. By completing this program, you will gain a competitive edge in the job market, with the ability to demonstrate your expertise in this high-demand area. Join the Executive Development Programme in PPC Metrics for Visionaries and unlock your potential as a digital marketing leader.

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CourseDetails

• Understanding PPC Metrics: Impressions, clicks, click-through rate (CTR), cost per click (CPC), conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), quality score, and search impression share.
• Keyword Research and Analysis: Identifying relevant keywords, keyword match types, negative keywords, long-tail keywords, keyword expansion, and keyword performance analysis.
• Ad Copywriting and Testing: Writing compelling ad copy, ad testing methods, ad variations, and ad extensions.
• Landing Page Optimization: Importance of landing pages, landing page elements, user experience, conversion rate optimization, and A/B testing.
• Account Structure and Organization: Campaign and ad group structure, account hierarchy, naming conventions, and geo-targeting.
• Bid Strategies and Management: Manual and automated bidding options, bid adjustments, and bid optimization techniques.
• Attribution Models and Cross-Channel Tracking: Understanding different attribution models, cross-channel tracking, and multi-touch attribution.
• Advanced PPC Metrics for Visionaries: Machine learning and AI in PPC, advanced reporting and analytics, and predictive analytics.

CareerPath

In the ever-evolving digital landscape, executive development in PPC (Pay-Per-Click) metrics is essential for visionaries to stay ahead. In this section, we'll discuss the most sought-after roles in digital marketing, backed by a 3D pie chart representing their demand. The UK job market is ripe with opportunities for digital marketing professionals, with various roles ranging from Digital Marketing Managers to Data Analysts. Let's dive into these roles and understand their significance in today's industry. 1. **Digital Marketing Manager**: As a leader in the digital marketing sphere, a Digital Marketing Manager is responsible for planning, executing, and optimising digital marketing campaigns across multiple platforms. With a 25.7% share in the UK job market, these professionals play a pivotal role in shaping brand strategies and measuring performance. 2. **PPC Specialist**: Focusing on paid advertising, PPC (Pay-Per-Click) Specialists manage budgets, create ad campaigns, and analyse data to maximise ROI. With a 22.4% share, their expertise is in high demand as businesses continue to rely on PPC to drive targeted traffic and conversions. 3. **SEO Specialist**: Dedicated to optimising websites for search engines, SEO Specialists help businesses improve their online visibility. Their 18.6% share highlights the importance of organic search in a comprehensive digital marketing strategy. 4. **Content Marketing Specialist**: Creating and distributing valuable, relevant, and consistent content, Content Marketing Specialists attract and retain a clearly defined audience. Their 16.3% share signifies the value businesses place on engaging, informative content. 5. **Social Media Manager**: Overseeing social media channels, Social Media Managers build brand awareness, engage with followers, and drive website traffic. In the UK, their 11.5% share emphasises the impact of social media on modern marketing. 6. **Data Analyst**: Analysing data and metrics, Data Analysts evaluate the effectiveness of marketing campaigns and guide decision-making. Their 5.5% share illustrates the significance of data-driven insights in digital marketing. These roles, illustrated through a responsive 3D pie chart, demonstrate the diverse and growing landscape of digital marketing careers in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PPC METRICS FOR VISIONARIES

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London School of International Business (LSIB)

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05 May 2025

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