Global Certificate in PPC Metrics for the Modern Marketer

Name: Global Certificate in PPC Metrics for the Modern Marketer
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The Global Certificate in PPC Metrics for the Modern Marketer is a comprehensive course designed to equip learners with essential skills in Pay-Per-Click (PPC) advertising. In today's digital age, PPC metrics are crucial for businesses to reach their target audience and drive conversions.

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AboutThisCourse

This course is vital for marketing professionals looking to advance their careers, as it provides in-depth knowledge of PPC metrics, analytics tools, and strategies. Learners will gain a solid understanding of how to measure and optimize PPC campaigns, making them more attractive to employers in a competitive job market. The course covers critical topics such as keyword research, ad copywriting, landing page optimization, and data analysis. By the end of the course, learners will be able to create and manage effective PPC campaigns that deliver measurable results. In summary, the Global Certificate in PPC Metrics for the Modern Marketer is a crucial course for marketing professionals seeking to enhance their skills and advance their careers in the ever-evolving digital marketing landscape.

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CourseDetails

• PPC Metrics Fundamentals: Understanding Key Terms & Concepts
• Keyword Research & Analysis for PPC Campaigns
• Creating & Optimizing PPC Ads: Best Practices
• Conversion Tracking & Attribution in PPC Campaigns
• Quality Score: Improving Ad Rank & Reducing Costs
• Demographic Targeting & Audience Segmentation in PPC
• Location & Device Targeting for Global PPC Campaigns
• Remarketing & Display Network Strategies
• Utilizing Google Analytics for PPC Metrics & Insights
• Advanced PPC Metrics Analysis & Reporting

CareerPath

In the ever-evolving landscape of digital marketing, staying updated with the latest trends and acquiring the right skillset is essential. Our Global Certificate in PPC (Pay-Per-Click) Metrics course is designed to equip modern marketers with the necessary skills to drive successful PPC campaigns. This section highlights the current job market trends, salary ranges, and skill demand in the UK for PPC roles. To begin with, PPC Managers take the lead, commanding 30% of the market share. As experienced professionals, they oversee PPC strategies, manage teams, and liaise with clients to ensure high-performing campaigns. Next, PPC Specialists hold 45% of the market share, showcasing the high demand for these experts. They are responsible for creating, optimizing, and analyzing PPC campaigns, requiring in-depth knowledge of platforms and industry best practices. PPC Executives represent 20% of the market share. As entry-level positions, these roles focus on campaign management, keyword research, and reporting. Lastly, PPC Analysts make up 5% of the market, analyzing and interpreting data to drive strategic decisions and improve campaign performance. The UK PPC market is ripe with opportunities, offering competitive salary ranges for professionals at all levels. With the right training and certification, modern marketers can capitalize on these trends and advance their careers in PPC.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PPC METRICS FOR THE MODERN MARKETER

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London School of International Business (LSIB)

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05 May 2025

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