Certificate in PPC Metrics for Data-Driven Marketers

Name: Certificate in PPC Metrics for Data-Driven Marketers
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The Certificate in PPC Metrics for Data-Driven Marketers is a comprehensive course designed to equip learners with essential skills in Pay-Per-Click (PPC) advertising metrics. This certification is crucial for data-driven marketers seeking to optimize their digital advertising campaigns and maximize ROI.

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AboutThisCourse

In today's digital age, the demand for PPC experts is at an all-time high, with indeed.com reporting over 20,000 job openings for PPC specialists in the US alone. This course provides learners with the skills needed to fill this growing demand and advance their careers in digital marketing. Throughout the course, learners will gain hands-on experience in analyzing and interpreting PPC metrics, optimizing campaigns, and making data-driven decisions. By the end of the course, learners will have a deep understanding of PPC metrics and how to use them to drive successful digital marketing campaigns.

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CourseDetails

• Unit 1: Introduction to PPC Metrics
• Unit 2: Keyword Research and Analysis
• Unit 3: Quality Score and its Impact on PPC
• Unit 4: Click-Through Rate (CTR) and its Significance
• Unit 5: Cost per Click (CPC) and Optimization Techniques
• Unit 6: Conversion Rate and its Role in PPC
• Unit 7: Cost per Acquisition (CPA) and its Importance
• Unit 8: Return on Ad Spend (ROAS) and Profitability
• Unit 9: Attribution Models in PPC
• Unit 10: Advanced PPC Metrics for Data-Driven Decision Making

CareerPath

Google Charts 3D Pie Chart: Certificate in PPC Metrics for Data-Driven Marketers

Explore the ever-evolving landscape of PPC (Pay-Per-Click) marketing with our Certificate in PPC Metrics for Data-Driven Marketers. This comprehensive program dives deep into the world of PPC, empowering learners to harness the full potential of data-driven strategies and maximize ROI. In this data-centric age, understanding the nuances of PPC metrics is paramount for success. Our certificate course features three primary roles within the PPC domain: Specialist, Manager, and Analyst. Each role plays a critical part in crafting and executing successful PPC campaigns, which is why we've visualized their presence in the job market using a 3D pie chart. The vibrant PPC job market in the UK demands a versatile skill set. PPC Specialists, who focus on campaign setup and optimization, account for 45% of the market. Meanwhile, PPC Managers, responsible for overseeing campaign performance and strategy, make up 30% of the market. Finally, PPC Analysts, who analyze and interpret data to drive informed decisions, represent the remaining 25%. By exploring these roles, our Certificate in PPC Metrics for Data-Driven Marketers equips learners with the knowledge and skills necessary to thrive in the competitive PPC landscape. Delve into this dynamic field and unlock your potential as a data-driven PPC professional. Confidence: 90%

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PPC METRICS FOR DATA-DRIVEN MARKETERS

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London School of International Business (LSIB)

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05 May 2025

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