Certificate in PPC Metrics: Drive Business Results

Name: Certificate in PPC Metrics: Drive Business Results
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The Certificate in PPC Metrics: Drive Business Results course is a powerful learning opportunity for professionals seeking to maximize their digital marketing skills. This program focuses on the critical metrics of Pay-Per-Click (PPC) advertising, a vital aspect of any successful online marketing strategy.

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AboutThisCourse

In an era where digital advertising budgets continue to grow, understanding PPC metrics is increasingly important. This course equips learners with the essential skills to measure, analyze, and optimize PPC campaigns, driving business results and ROI. The course is highly relevant in today's data-driven marketing landscape. It offers hands-on experience with industry-standard tools, empowering learners to make informed decisions and demonstrate the value of their PPC efforts. By earning this certificate, professionals can advance their careers, demonstrate expertise, and contribute significantly to their organization's digital marketing success.

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CourseDetails

• Unit 1: Introduction to PPC Metrics
• Unit 2: Keyword Research and Selection
• Unit 3: Quality Score and its Impact on PPC
• Unit 4: Click-Through Rate (CTR) and its Significance
• Unit 5: Cost per Click (CPC) and Cost per Conversion (CPA)
• Unit 6: Quality Score Optimization Techniques
• Unit 7: Ad Rank and its Role in PPC
• Unit 8: Conversion Tracking and Attribution
• Unit 9: Advanced PPC Metrics Analysis and Reporting
• Unit 10: Using PPC Metrics to Drive Business Results

CareerPath

In today's digital marketing landscape, understanding PPC (Pay-Per-Click) metrics is crucial for driving business results. A Certificate in PPC Metrics can unlock new career opportunities and increase your salary range. Here are the top four roles in the UK market related to PPC metrics, along with their demand and potential earnings: 1. **PPC Specialist**: With a 45% share in the job market, PPC Specialists are the most sought-after professionals in the field. They typically earn between £25,000 and £35,000 per year. 2. **PPC Manager**: Accounting for 30% of the market, PPC Managers take on a supervisory role and manage PPC campaigns. Their annual salary ranges from £35,000 to £50,000. 3. **Senior PPC Manager**: With a 20% market share, Senior PPC Managers are seasoned professionals leading PPC teams and developing long-term strategies. They can earn between £50,000 and £70,000 per year. 4. **PPC Director**: Holding the remaining 5%, PPC Directors are responsible for the overall PPC performance and strategy of an organization, earning salaries from £70,000 to £100,000. These roles demonstrate the increasing demand for professionals with expertise in PPC metrics and their potential to drive business results in the UK. Investing in a Certificate in PPC Metrics can help you kickstart or advance your career in this field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PPC METRICS: DRIVE BUSINESS RESULTS

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London School of International Business (LSIB)

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05 May 2025

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