Executive Development Programme in PPC Metrics for High-Impact Results

Name: Executive Development Programme in PPC Metrics for High-Impact Results
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The Executive Development Programme in PPC Metrics for High-Impact Results is a certificate course designed to empower professionals with the essential skills needed to drive successful Pay-Per-Click (PPC) campaigns. This program highlights the importance of PPC metrics in making informed, data-driven decisions that maximize ROI and enhance marketing performance.

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AboutThisCourse

In an increasingly digital world, there is growing industry demand for professionals who can effectively navigate and optimize PPC strategies. This course equips learners with the knowledge and tools to analyze and improve PPC campaigns, ensuring a strong understanding of critical metrics such as Quality Score, Cost-Per-Click, and Conversion Rate. By completing this program, professionals will be able to demonstrate their expertise in PPC metrics, setting themselves apart in a competitive job market. They will gain the ability to optimize campaigns, allocate resources effectively, and drive high-impact results, making them invaluable assets to any organization. By focusing on practical applications and real-world examples, this course prepares learners for immediate success in their PPC endeavors.

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CourseDetails

• Understanding PPC Metrics: Impressions, Clicks, Click-Through Rate (CTR), Cost per Click (CPC), Quality Score, Conversion Rate, Cost per Conversion
• Keyword Research and Analysis: Finding relevant keywords, Keyword match types, Negative keywords, Long-tail keywords, Keyword tools
• Ad Copywriting and Testing: Crafting compelling ad copy, Ad testing, Ad extensions, Responsive search ads
• Landing Page Optimization: Importance of landing pages, Landing page elements, Mobile optimization, A/B testing
• Account Structure and Organization: Campaign settings, Ad group structure, Naming conventions, Labels
• Bid Strategies and Management: Manual bidding, Automated bidding, Enhanced CPC, Target CPA, Maximize conversions
• Attribution Modeling and Multi-Channel Funnels: Understanding attribution models, Multi-channel funnels, Assisted conversions
• Advanced PPC Tactics: Remarketing, Audience targeting, Demographic targeting, Location targeting, Dayparting
• Reporting and Analysis: Google Analytics, Google Data Studio, Custom reports, Pivot tables, Data visualization

CareerPath

The **Executive Development Programme in PPC Metrics** is designed to empower professionals with the knowledge and skills necessary to achieve high-impact results in the ever-evolving digital marketing landscape. In this section, we'll explore the top roles in demand and their respective shares in the UK job market, represented through a 3D pie chart. 1. **Digital Marketing Manager**: With a 25% share, these professionals lead cross-functional digital marketing teams, overseeing the development and execution of comprehensive marketing strategies. 2. **PPC Specialist**: Holding a 30% share, PPC Specialists focus on creating, managing, and optimizing pay-per-click campaigns across various platforms to increase visibility, drive traffic, and improve conversions. 3. **SEO Specialist**: Representing 15% of the market, SEO Specialists work on optimizing websites and content to improve search engine rankings and drive organic traffic. 4. **Content Marketing Manager**: These professionals, accounting for 20% of the market, are responsible for developing and implementing content strategies that engage audiences, generate leads, and support overall marketing goals. 5. **Social Media Manager**: With a 10% share, Social Media Managers lead social media marketing efforts, creating content calendars, managing communities, and analyzing performance to optimize campaigns. The 3D pie chart below offers a visual representation of these roles and their market shares, providing valuable insights for professionals and organizations alike.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PPC METRICS FOR HIGH-IMPACT RESULTS

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London School of International Business (LSIB)

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05 May 2025

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