Professional Certificate in PPC Metrics for Strategic Growth
-- ViewingNowThe Professional Certificate in PPC Metrics for Strategic Growth is a comprehensive course designed to equip learners with the essential skills needed to drive successful pay-per-click (PPC) campaigns. With a focus on data-driven decision making, this program delves into the critical metrics that influence PPC performance, arming learners with the knowledge they need to optimize campaigns for maximum ROI.
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• Unit 1: Introduction to PPC Metrics
• Unit 2: Keyword Research and Selection
• Unit 3: Quality Score and Its Impact on PPC
• Unit 4: Click-Through Rate (CTR) Analysis
• Unit 5: Cost per Click (CPC) Optimization
• Unit 6: Conversion Tracking and Metrics
• Unit 7: Cost per Acquisition (CPA) and Return on Ad Spend (ROAS)
• Unit 8: Quality Score Optimization for Strategic Growth
• Unit 9: Advanced PPC Metrics for Competitive Analysis
• Unit 10: Implementing a Measurement and Optimization Plan for PPC Success
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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