Certificate in PPC Metrics: Unlocking Business Value

Name: Certificate in PPC Metrics: Unlocking Business Value
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The Certificate in PPC Metrics: Unlocking Business Value course is a powerful program that equips learners with the essential skills needed to drive business growth through pay-per-click (PPC) advertising. This course is critical for professionals who want to advance their careers in digital marketing, as PPC remains a vital component of any successful online marketing strategy.

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AboutThisCourse

In this course, learners will explore the key metrics that matter in PPC campaigns and how to use them to optimize ad spend, improve click-through rates, and increase conversions. They will also learn how to analyze and interpret data to make informed decisions that drive business value. Upon completion, learners will have a deep understanding of PPC metrics and how to leverage them to achieve their marketing goals. With the growing demand for digital marketing professionals who can demonstrate expertise in PPC, this course is an excellent opportunity for learners to enhance their skills and stand out in a competitive job market. By earning this certificate, learners will be well-positioned to take on new challenges and advance their careers in digital marketing.

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CourseDetails

• Understanding PPC Metrics
• Primary Keywords: Click-Through Rate (CTR) & Cost-Per-Click (CPC)
• Quality Score & Its Impact on PPC Performance
• Conversion Rate & Conversion Value
• Advanced Metrics: Impression Share, Quality Score Components, & Cross-Device Metrics
• Attribution Models for PPC Metrics
• Utilizing Google Analytics for PPC Metrics
• Implementing & Measuring PPC Remarketing Campaigns
• Optimizing PPC Metrics for Business Value

CareerPath

Dive into the world of PPC Metrics with our certificate program and discover the business value associated with each role in the PPC industry. Our comprehensive course covers various aspects of PPC metrics, allowing you to unlock the true potential of your PPC campaigns. The UK job market has a high demand for PPC professionals, with an average salary range spanning from £50,000 to £80,000 per annum. Our program offers in-depth knowledge in PPC metrics, enabling you to make data-driven decisions and excel in your PPC career. This 3D pie chart visually highlights the average salary ranges for the following roles: PPC Specialist, SEM Manager, PPC Analyst, and Digital Marketing Manager.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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CERTIFICATE IN PPC METRICS: UNLOCKING BUSINESS VALUE

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London School of International Business (LSIB)

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05 May 2025

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