Professional Certificate in Google Ads Visibility: Modern Best Practices

Name: Professional Certificate in Google Ads Visibility: Modern Best Practices
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The Professional Certificate in Google Ads Visibility: Modern Best Practices is a crucial course for digital marketers seeking to enhance their skillset and stay updated on the latest industry trends. This program focuses on Google Ads, the most widely used advertising platform, and teaches modern best practices to increase visibility and drive results.

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AboutThisCourse

In today's digital age, the demand for skilled Google Ads professionals is at an all-time high, making this certificate course a valuable asset for career advancement. By completing this program, learners will gain a comprehensive understanding of Google Ads, including search, display, video, and shopping campaigns, as well as measurement and optimization techniques. Equipped with these essential skills, learners can excel in their current roles, pursue new opportunities, or start their own businesses. By earning this certificate, learners demonstrate their commitment to professional development and their expertise in Google Ads, a critical component of any digital marketing strategy.

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CourseDetails

• Google Ads Basics
• Google Ads Campaign Setup
• Google Ads Visibility: Best Practices
• Keyword Research for Google Ads
• Creating Effective Google Ads Text
• Google Ads Bidding Strategies
• Google Ads Targeting Options
• Google Ads Visibility: Advanced Techniques
• Google Ads Analytics and Optimization
• Google Ads Certification Preparation

CareerPath

In the UK's thriving online advertising sector, various roles showcase strong job market trends and salary ranges. Among these, PPC Specialist, Digital Marketing Manager, Google Ads Consultant, and SEM Analyst are prominent, each with unique skill demands. The provided 3D pie chart showcases the distribution of these roles in the UK market. PPC Specialists dominate with 45% share, reflecting high demand for their expertise in managing and optimizing pay-per-click campaigns. Moving up the career ladder, Digital Marketing Managers hold 30% of the market share. As these professionals oversee all marketing channels, including Google Ads, their versatile skill set is highly sought after and well-compensated. Google Ads Consultants possess specialized knowledge and account for 15% of the market. This niche role offers valuable insights for businesses seeking to enhance their Google Ads strategies and generate better returns on investment. Finally, SEM Analysts, who specialize in search engine marketing, constitute 10% of the market. Their adeptness in keyword research, ad creation, and analytics is at the core of successful Google Ads campaigns. Explore these exciting roles in the ever-evolving Google Ads landscape and benefit from lucrative career opportunities and competitive salary ranges.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN GOOGLE ADS VISIBILITY: MODERN BEST PRACTICES

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London School of International Business (LSIB)

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05 May 2025

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