Certificate in PPC Metrics Essentials for Professionals

Name: Certificate in PPC Metrics Essentials for Professionals
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The Certificate in PPC Metrics Essentials for Professionals is a comprehensive course designed to equip learners with critical skills in Pay-Per-Click (PPC) metrics. This program underscores the importance of data-driven decision-making in digital marketing, providing a solid foundation in PPC analytics.

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AboutThisCourse

In an era where online advertising is a $300 billion industry, understanding PPC metrics is not just a nice-to-have skill, but a necessity for professionals. This course offers practical insights on key metrics like Quality Score, Cost Per Click, Conversion Rate, and Return on Ad Spend, enabling learners to optimize PPC campaigns for maximum ROI. By the end of this course, learners will be able to interpret PPC data, identify trends, and make informed decisions to drive campaign success. This certification serves as a powerful addition to any digital marketing professional's resume, opening doors to new opportunities and career advancement in this high-demand field.

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CourseDetails

• Unit 1: Introduction to PPC Metrics
• Unit 2: Keyword Selection and Analysis
• Unit 3: Quality Score and its Impact on PPC Metrics
• Unit 4: Cost-Per-Click (CPC) and Cost-Per-Thousand-Impressions (CPM)
• Unit 5: Click-Through-Rate (CTR) and Ad Relevance
• Unit 6: Conversion Rate and Cost-Per-Conversion
• Unit 7: Return on Ad Spend (ROAS) and its Importance
• Unit 8: Quality Score Optimization Techniques
• Unit 9: Cross-Channel PPC Metrics Analysis
• Unit 10: Advanced PPC Metrics for Professionals

CareerPath

The digital marketing landscape is constantly evolving, and staying up-to-date with PPC (Pay-Per-Click) metrics and trends is essential for professionals in the UK. Here's a showcase of three prominent PPC roles, represented through a 3D pie chart: PPC Specialist, PPC Manager, and PPC Analyst. A PPC Specialist focuses on creating, managing, and optimising PPC campaigns across various platforms, with a typical salary range of £25,000 - £40,000 per year. This role encompasses 55% of the PPC professional market share. A PPC Manager oversees PPC strategies, manages teams, and coordinates with clients or stakeholders, with an average salary between £35,000 and £55,000 per year. This role represents 30% of the PPC market share. A PPC Analyst's responsibilities include evaluating campaign performance, conducting A/B testing, and offering insights to improve ROI. The average salary for a PPC Analyst ranges from £22,000 to £37,000 per year, accounting for 15% of the PPC professional market share. This 3D pie chart offers a visually engaging representation of the current UK job market trends in PPC metrics, allowing professionals to identify the most in-demand roles and align their career paths accordingly.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PPC METRICS ESSENTIALS FOR PROFESSIONALS

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London School of International Business (LSIB)

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05 May 2025

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