Certificate in Performance-Driven Ad Tech

Name: Certificate in Performance-Driven Ad Tech
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The Certificate in Performance-Driven Ad Tech course is a comprehensive program designed to equip learners with essential skills for career advancement in the rapidly evolving Ad Tech industry. This course focuses on performance-driven advertising, a data-centric approach that optimizes ad campaigns for maximum return on investment (ROI).

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AboutThisCourse

In this course, learners will gain hands-on experience with cutting-edge Ad Tech tools and platforms, such as demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs). They will also learn how to leverage audience data, programmatic advertising, and real-time bidding to drive campaign performance and maximize ROI. With the increasing demand for Ad Tech professionals who can drive results and demonstrate ROI, this course is essential for those looking to advance their careers in this field. By completing this program, learners will be able to demonstrate their expertise in performance-driven Ad Tech, making them highly valuable to potential employers and increasing their earning potential.

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CourseDetails

• Performance-Driven Ad Tech Fundamentals
• Understanding Key Performance Indicators (KPIs)
• Programmatic Advertising and Real-Time Bidding (RTB)
• Audience Targeting and Segmentation Strategies
• Ad Creative Optimization for Performance
• Cross-Channel Attribution and Multi-Touch Attribution
• Data Analysis and Reporting for Ad Tech Performance
• Machine Learning and Predictive Analytics in Ad Tech
• Fraud Detection and Brand Safety Measures
• Compliance and Ethics in Performance-Driven Ad Tech

CareerPath

The Certificate in Performance-Driven Ad Tech is an excellent choice for professionals eyeing career growth in the thriving ad tech landscape. This section showcases the UK job market trends, salary ranges, and skill demand through a 3D pie chart. By utilizing Google Charts, we can better understand the industry's job roles and their prominence. The chart below displays the following five prominent roles related to performance-driven ad tech: 1. **Digital Marketing Specialist**: This role focuses on executing digital marketing campaigns, utilizing data analysis, and adopting ad tech solutions to optimize performance. 2. **Performance Advertising Manager**: Managing ad campaigns, analyzing metrics, and driving growth are the primary responsibilities of a Performance Advertising Manager. 3. **Ad Tech Analyst**: These professionals focus on analyzing ad tech platforms and identifying optimization opportunities for marketing campaigns. 4. **Data-Driven Marketing Consultant**: By leveraging data analysis and ad tech tools, this role guides businesses in crafting effective marketing strategies. 5. **Ad Operations Manager**: This role ensures seamless ad operation execution and enhances campaign performance through ad tech solutions and analytics. The 3D pie chart is designed with a transparent background and tailored dimensions, adapting to various screen sizes. By evaluating this visual representation, professionals can identify the most sought-after roles in performance-driven ad tech and align their career paths accordingly.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PERFORMANCE-DRIVEN AD TECH

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London School of International Business (LSIB)

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05 May 2025

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