Executive Development Programme in Strategic Google Ads Visibility

Name: Executive Development Programme in Strategic Google Ads Visibility
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The Executive Development Programme in Strategic Google Ads Visibility is a certificate course designed to enhance professionals' digital marketing skills. This program focuses on Google Ads, a critical tool in today's online advertising landscape.

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AboutThisCourse

Its importance lies in the increasing demand for digital advertising solutions, with businesses seeking experts who can maximize their online visibility. By enrolling in this course, learners will gain essential skills in Google Ads strategy, management, and optimization. They will understand how to create and implement effective advertising campaigns, interpret campaign data, and make data-driven decisions. These skills are in high demand across various industries, making this course an excellent investment for career advancement. Upon completion, learners will be equipped with the knowledge and skills to leverage Google Ads to increase business visibility, drive website traffic, and improve conversion rates. They will be able to demonstrate their expertise in digital marketing and strategic Google Ads visibility, giving them a competitive edge in the job market.

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CourseDetails

• Unit 1: Introduction to Google Ads
• Unit 2: Setting up a Google Ads Account
• Unit 3: Keyword Research and Selection
• Unit 4: Creating Effective Ad Copy
• Unit 5: Google Ads Bid Strategies
• Unit 6: Ad Extensions and Their Benefits
• Unit 7: Understanding and Optimizing Quality Score
• Unit 8: Google Ads Visibility Metrics and Reporting
• Unit 9: Remarketing Strategies with Google Ads
• Unit 10: Advanced Google Ads Strategies for Maximum Visibility

CareerPath

The **Executive Development Programme in Strategic Google Ads Visibility** is a comprehensive course designed for professionals seeking to excel in the dynamic digital marketing landscape. This section presents a 3D pie chart illustrating the distribution of roles in the industry, providing valuable insights into the demand for specific skill sets. The Google Charts library renders the data in a visually appealing 3D format, enabling users to explore job market trends with ease. The chart's responsive design ensures it adapts to all screen sizes, providing a seamless experience for users on various devices. *Digital Marketing Manager*: A digital marketing manager oversees an organization's digital marketing efforts, focusing on brand awareness, lead generation, and customer acquisition. With a 25% share in the chart, digital marketing managers are crucial in driving business growth through strategic Google Ads campaigns. *PPC Specialist*: A PPC (Pay-per-Click) specialist manages sponsored search advertising campaigns, optimizing ad placements, bids, and keywords to maximize ROI. The 30% share in the chart highlights the increasing importance of PPC specialists in today's data-driven marketing world. *SEO Specialist*: An SEO (Search Engine Optimization) specialist enhances website visibility by optimizing content, metadata, and link structures for search engines. A 20% share in the chart indicates the ongoing need for SEO expertise in the industry. *Google Ads Expert*: A Google Ads expert focuses on creating, managing, and optimizing ad campaigns across Google's advertising platforms. The 25% share in the chart demonstrates the demand for professionals with niche Google Ads skills. *Data Analyst*: A data analyst interprets complex data sets to identify trends, patterns, and insights. With a 5% share in the chart, data analysts play an essential role in informing data-driven marketing decisions.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC GOOGLE ADS VISIBILITY

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London School of International Business (LSIB)

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05 May 2025

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