Certificate in Introduction to A/B Testing

Name: Certificate in Introduction to A/B Testing
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The Certificate in Introduction to A/B Testing is a comprehensive course that provides a solid foundation in the concept and practice of A/B testing, a critical skill for data-driven decision making in today's digital world. With the increasing demand for data-driven insights in various industries, A/B testing has become an essential tool for optimizing websites, apps, and digital campaigns.

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AboutThisCourse

This course equips learners with the skills to design, implement, and analyze A/B tests, providing a clear understanding of the impact of changes on user behavior and business metrics. By completing this course, learners will gain a competitive edge in their careers, demonstrating their ability to use data to drive business results. The course is suitable for marketers, product managers, data analysts, and anyone interested in making data-driven decisions and advancing their career in the digital industry.

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CourseDetails

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• Unit 1: Introduction to A/B Testing
• Unit 2: Hypothesis Testing and Statistical Significance
• Unit 3: Setting Up and Conducting A/B Tests
• Unit 4: Key Metrics in A/B Testing
• Unit 5: Common Pitfalls and Misconceptions in A/B Testing
• Unit 6: Interpreting A/B Test Results
• Unit 7: Advanced A/B Testing Techniques
• Unit 8: Ethical Considerations in A/B Testing
• Unit 9: Case Studies of Successful A/B Tests
• Unit 10: Best Practices for Implementing A/B Testing in Your Organization

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN INTRODUCTION TO A/B TESTING

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London School of International Business (LSIB)

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05 May 2025

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