Certificate in Ad Tech & Influencer Marketing

Name: Certificate in Ad Tech & Influencer Marketing
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The Certificate in Ad Tech & Influencer Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving advertising and influencer marketing industries. This course emphasizes the importance of understanding the latest advertising technologies, data-driven strategies, and influencer partnerships to drive successful marketing campaigns.

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AboutThisCourse

In this course, learners will gain hands-on experience with industry-leading ad tech platforms and develop a deep understanding of influencer marketing best practices. The curriculum covers key topics such as programmatic advertising, ad operations, influencer identification, campaign management, and performance measurement. With the growing demand for professionals who can effectively navigate the complex world of ad tech and influencer marketing, this course provides learners with a competitive edge in the job market. By completing this course, learners will have the skills and knowledge needed to succeed in a variety of roles, including advertising operations specialist, marketing analyst, influencer marketing manager, and digital advertising strategist.

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CourseDetails

• Understanding Ad Tech: An Overview
• Programmatic Advertising: Concepts & Best Practices
• Ad Exchanges, DSPs, SSPs, and DMPs: Roles & Relationships
• Real-Time Bidding (RTB): Foundations & Optimization
• Cross-Channel Advertising: Strategies & Tactics
• Introduction to Influencer Marketing: Reach & Engagement
• Identifying & Partnering with Influencers: Best Practices
• Influencer Campaign Management: Measurement & Metrics
• Ad Tech & Influencer Marketing Ethics & Compliance
• Future Trends in Ad Tech & Influencer Marketing

CareerPath

In the ever-evolving digital landscape, professionals with a Certificate in Ad Tech & Influencer Marketing are highly sought after. This section will delve into the job market trends, highlighting the most in-demand roles, salary ranges, and skillsets, all presented through a captivating 3D pie chart. Looking at the chart, you'll notice that Ad Tech Specialists take up 40% of the market share, demonstrating the essential role of ad technology expertise in today's digital world. Influencer Marketing Managers, accounting for 35%, showcase the growing demand for professionals who can successfully navigate the world of influencer marketing and brand collaborations. Additionally, Data Analysts (15%) and Digital Marketing Coordinators (10%) contribute to the industry's growth. Data Analysts' critical thinking skills and technical prowess enable them to derive insights from complex datasets, while Digital Marketing Coordinators facilitate cross-functional collaboration and ensure seamless campaign execution. These roles are not only in-demand but also offer competitive salary ranges. With a Certificate in Ad Tech & Influencer Marketing, professionals can seize opportunities in a thriving industry and contribute to the success of various businesses. So, whether you're looking to become an Ad Tech Specialist, Influencer Marketing Manager, Data Analyst, or Digital Marketing Coordinator, this certificate program can provide the necessary foundation to excel in the field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD TECH & INFLUENCER MARKETING

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London School of International Business (LSIB)

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05 May 2025

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