Certificate in Ad Buying & Performance Analysis

Name: Certificate in Ad Buying & Performance Analysis
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The Certificate in Ad Buying & Performance Analysis is a comprehensive course designed to equip learners with the essential skills required to excel in digital advertising. This course emphasizes the importance of data-driven decision-making, media planning, and campaign optimization.

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AboutThisCourse

By the end of this course, learners will have a deep understanding of ad buying strategies, performance analysis techniques, and attribution modeling. The demand for skilled ad buyers and performance analysts is on the rise as businesses continue to invest in digital advertising. This course will provide learners with a competitive edge, opening up exciting career advancement opportunities in this dynamic field.

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CourseDetails

• Understanding Ad Buying Fundamentals • Digital Advertising Landscape • Ad Buying Strategies • Understanding Ad Formats • Performance Analysis Basics • Key Performance Indicators (KPIs) in Ad Buying • Tools for Ad Buying and Performance Analysis • Optimizing Ad Campaigns • Ad Buying Best Practices

CareerPath

The Certificate in Ad Buying & Performance Analysis is a valuable asset in today's digital marketing landscape. This section showcases the relevance of this certificate in the UK job market with a visually appealing 3D pie chart. Explore the primary roles and their market share, based on job postings and industry trends. 1. Digital Marketing Specialist: 45% of job postings This role involves planning, executing, and optimizing digital marketing campaigns to improve brand visibility and customer engagement. 2. Performance Analyst: 30% of job postings Performance Analysts measure, analyze, and report on the effectiveness of digital marketing initiatives, using data-driven insights to drive continuous improvement. 3. Ad Operations Specialist: 15% of job postings Ad Operations Specialists manage the technical aspects of digital advertising, including trafficking, reporting, and troubleshooting ad campaigns. 4. Data Scientist: 10% of job postings Data Scientists use statistical methods to extract insights from large datasets, driving data-driven decision-making for digital marketing strategies. These roles represent the growing demand for professionals skilled in ad buying and performance analysis. The UK job market values these competencies, making the Certificate in Ad Buying & Performance Analysis a valuable investment in your career.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD BUYING & PERFORMANCE ANALYSIS

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London School of International Business (LSIB)

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05 May 2025

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