Global Certificate in Viewability for Programmatic

Name: Global Certificate in Viewability for Programmatic
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The Global Certificate in Viewability for Programmatic is a comprehensive course designed to meet the growing industry demand for experts in programmatic advertising. This course emphasizes the importance of viewability, a critical aspect of digital advertising, ensuring ads have the opportunity to be seen by users, thereby maximizing campaign effectiveness and ROI.

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AboutThisCourse

By enrolling in this certificate program, learners gain essential skills required to excel in the programmatic advertising landscape. The course curriculum covers key topics such as viewability standards, measuring viewability, optimizing for viewability, and combating ad fraud. Upon completion, learners will be equipped with the knowledge and expertise to drive successful programmatic campaigns and advance their careers in digital advertising. In an era where programmatic advertising is becoming increasingly sophisticated, demonstrating proficiency in viewability is crucial for professionals seeking to stay ahead in this competitive field. The Global Certificate in Viewability for Programmatic offers learners the unique opportunity to solidify their understanding of viewability and position themselves as experts in programmatic advertising.

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CourseDetails

• Understanding Programmatic Advertising: Overview of programmatic advertising, its benefits, and how it works.
• Viewability Metrics: Explanation of viewability metrics, including viewable impressions, viewability rate, and time-in-view.
• Viewability Standards: Overview of industry viewability standards, including those set by the Media Rating Council (MRC) and the Interactive Advertising Bureau (IAB).
• Viewability Measurement Tools: Introduction to tools and technologies used to measure viewability, including Active View, MOAT, and Integral Ad Science (IAS).
• Optimizing for Viewability: Best practices for optimizing ad creatives, placements, and targeting for improved viewability.
• Viewability Fraud: Overview of viewability fraud, including types of fraudulent activities and how to detect and prevent them.
• Viewability and Ad Operations: Explanation of how viewability impacts ad operations, including yield management and ad serving.
• Viewability and Attribution: Discussion of how viewability affects attribution modeling and cross-channel measurement.
• Case Studies on Viewability: Analysis of real-world examples and case studies demonstrating the impact of viewability on programmatic campaigns.

CareerPath

The **Global Certificate in Viewability for Programmatic** job market is booming, with various roles in high demand. In this 3D Pie chart, you can see the distribution of roles and their respective market share in the UK. *Digital Marketing Managers* hold a significant portion of the market, with their expertise in managing digital marketing campaigns and utilizing programmatic advertising. *Ad Operations Managers* closely follow, responsible for implementing and managing online advertising campaigns, ensuring viewability and ad performance. *Programmatic Analysts* are in charge of monitoring and optimizing programmatic advertising campaigns, evaluating data-driven insights, and making informed decisions. *Data Scientists* play a crucial role in this industry, using advanced statistical techniques and machine learning algorithms to analyze large datasets and extract valuable insights. *SEO Specialists* work towards enhancing websites' visibility and ranking on search engine result pages, driving organic traffic and revenue growth. With a growing emphasis on digital marketing and programmatic advertising, these roles are essential for businesses to stay competitive in the evolving online landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN VIEWABILITY FOR PROGRAMMATIC

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London School of International Business (LSIB)

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05 May 2025

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