Executive Development Programme in Athleisure: Building Brand Equity

Name: Executive Development Programme in Athleisure: Building Brand Equity
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The Executive Development Programme in Athleisure: Building Brand Equity certificate course is a comprehensive program designed to meet the growing industry demand for expertise in the athleisure market. This course emphasizes the importance of branding, marketing, and product development in the athleisure industry, providing learners with essential skills to excel in this field.

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AboutThisCourse

Learners will gain a deep understanding of the latest trends, consumer behavior, and market dynamics that drive the athleisure industry. They will also develop the ability to create and implement effective marketing strategies, assess brand equity, and build strong brand identities. The course offers practical insights, case studies, and real-world examples to ensure that learners can apply their knowledge in a practical setting. By completing this course, learners will be equipped with the skills and knowledge necessary to advance their careers in the athleisure industry. They will be able to demonstrate their expertise in branding, marketing, and product development, making them valuable assets to any organization in this field.

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CourseDetails

• Market Research and Trend Analysis: Understanding the athleisure market, consumer behavior, and emerging trends.
• Brand Positioning and Differentiation: Defining your brand values, target audience, and competitive advantage.
• Product Development and Innovation: Creating unique, high-quality products that cater to the athleisure market.
• Marketing and Promotion Strategies: Developing effective marketing plans, including digital marketing, influencer partnerships, and events.
• Sales and Revenue Generation: Implementing sales strategies, pricing strategies, and distribution channels to increase revenue.
• Sustainability and Social Responsibility: Incorporating sustainable practices and social responsibility into your brand.
• Brand Storytelling and Content Creation: Crafting compelling brand stories and creating engaging content to connect with your audience.
• Customer Experience and Retention: Focusing on customer satisfaction, loyalty, and retention strategies.
• Leadership and Team Management: Building a strong team, fostering a positive company culture, and developing leadership skills.

Note: This list is not exhaustive and can be customized based on the specific needs and goals of the Executive Development Programme.

CareerPath

Google Charts 3D Pie Chart: Executive Development Programme in Athleisure - Building Brand Equity

The above 3D pie chart represents the breakdown of roles in the Executive Development Programme focused on Athleisure - Building Brand Equity. This data-driven visualization highlights the demand for various positions within the industry. According to the chart, Marketing Managers take up the largest portion, accounting for 25% of the roles. Brand Managers and Product Managers follow closely, each representing 20% and 15%, respectively. Digital Marketing Specialists, Data Analysts, and Business Development Managers comprise 10% of the roles, while Sales Managers make up the remaining 10%. These statistics emphasize the industry's focus on marketing and management while incorporating digital and data-driven aspects. Incorporating these roles into the Executive Development Programme will ensure that participants gain a comprehensive understanding of the Athleisure industry's various aspects, enabling them to build brand equity effectively.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ATHLEISURE: BUILDING BRAND EQUITY

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London School of International Business (LSIB)

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05 May 2025

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