Global Certificate in Ad Tech: Navigating Global Trends

Name: Global Certificate in Ad Tech: Navigating Global Trends
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The Global Certificate in Ad Tech: Navigating Global Trends is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving Ad Tech industry. This course is crucial in a time when businesses are increasingly relying on digital advertising to reach their target audience.

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AboutThisCourse

The course covers global trends in Ad Tech, providing learners with a solid understanding of the current landscape and preparing them for future developments. It offers insights into programmatic advertising, data analytics, and cross-channel marketing strategies, among other topics. By the end of this course, learners will have gained the necessary skills to navigate the complex world of Ad Tech. They will be able to make informed decisions about advertising strategies, interpret data to drive results, and understand the impact of emerging technologies on the industry. This will not only enhance their professional value but also contribute to the success of their organizations. In a data-driven and technologically advanced world, the Global Certificate in Ad Tech is a valuable investment in one's career and a testament to one's commitment to staying ahead in the ever-evolving Ad Tech industry.

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CourseDetails

• Global Ad Tech Landscape
• Programmatic Advertising
• Cross-Device Tracking and Targeting
• Data Privacy and Compliance (GDPR, CCPA)
• Ad Fraud Prevention and Detection
• Mobile Advertising Trends
• Video Advertising Formats
• Social Media Advertising Strategies
• Advanced Analytics and Attribution Modeling
• Future of Ad Tech: AI and Machine Learning

CareerPath

The Global Certificate in Ad Tech program focuses on navigating global trends in the Ad Tech industry, showcasing the latest job market trends, salary ranges, and skill demand. In the UK, the Ad Tech industry is thriving, and the demand for professionals with relevant skills has significantly increased. Let's take a closer look at the five primary roles in Ad Tech, their respective market shares, and the essential skillsets for each position: 1. **Digital Marketer** (25%): Digital marketers specialize in creating and managing online marketing campaigns. Key skills include content creation, SEO, SEM, social media management, and data analysis. 2. **Data Analyst** (20%): Data analysts collect, process, and interpret data to provide insights for businesses. Required skills include statistical analysis, data visualization, programming (Python, R, SQL), and machine learning. 3. **SEO Specialist** (15%): SEO specialists optimize websites to increase their visibility in search engine results. They should be proficient in keyword research, on-page and off-page optimization, and technical SEO. 4. **UX/UI Designer** (20%): UX/UI designers create user-friendly and visually appealing interfaces for websites and mobile applications. Important skills include user research, wireframing, prototyping, and usability testing. 5. **Ad Ops Specialist** (20%): Ad Ops specialists manage advertising operations, including campaign setup, monitoring, and reporting. Key skills include ad server management, trafficking, campaign optimization, and troubleshooting. With this 3D pie chart, you can easily visualize the job market trends in Ad Tech, giving you an edge in understanding the industry's landscape and identifying opportunities for professional growth.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD TECH: NAVIGATING GLOBAL TRENDS

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London School of International Business (LSIB)

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05 May 2025

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