Advanced Certificate Market Research for the Modern Age
-- ViewingNowThe Advanced Certificate in Market Research for the Modern Age is a comprehensive course designed to empower learners with cutting-edge market research skills. In today's data-driven world, market research has become a critical function for businesses seeking to make informed decisions and gain a competitive edge.
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โข Modern Market Research Methods: Understanding the latest methodologies and tools used in market research, including online surveys, social media monitoring, and big data analysis.
โข Customer Analytics: Analyzing customer data to gain insights into buying behavior, preferences, and trends. Topics include segmentation, cluster analysis, and customer lifetime value.
โข Competitive Analysis: Identifying and analyzing competitors, including their strengths, weaknesses, and market position. Techniques include SWOT analysis, PESTEL analysis, and benchmarking.
โข Market Trends and Forecasting: Identifying and analyzing current and emerging market trends, and using this information to make accurate forecasts. Topics include scenario planning, regression analysis, and time series analysis.
โข Marketing Mix Modeling: Analyzing the impact of the four Ps (product, price, promotion, and place) on sales, and using this information to optimize marketing strategies.
โข Brand Research: Measuring brand awareness, perception, and equity, and using this information to develop effective branding strategies. Topics include brand tracking studies, focus groups, and conjoint analysis.
โข Digital Market Research: Understanding the unique challenges and opportunities of digital market research, including online sampling, mobile surveys, and social media listening.
โข Ethical Considerations in Market Research: Understanding the ethical considerations involved in market research, including data privacy, informed consent, and research integrity.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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