Masterclass Certificate in Ad Tech for the Next Generation

Name: Masterclass Certificate in Ad Tech for the Next Generation
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The Masterclass Certificate in Ad Tech for the Next Generation is a comprehensive course designed to empower learners with essential skills in the ever-evolving advertising technology landscape. This program emphasizes the importance of ad tech in modern business, covering topics such as programmatic advertising, data-driven targeting, and cross-channel attribution.

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AboutThisCourse

In an era where digital advertising has become a cornerstone of business growth, the demand for professionals with a deep understanding of ad tech has surged. This course equips learners with the knowledge and skills necessary to meet this demand, providing a competitive edge in the job market. Through a blend of theoretical knowledge and practical applications, learners will gain a solid foundation in ad tech principles. They will learn how to leverage data to drive strategic decisions, optimize campaigns, and measure performance. This course is not just about learning - it's about preparing for a successful career in ad tech.

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CourseDetails

• Programmatic Advertising
• Real-Time Bidding (RTB)
• Ad Tech Stack: DSP, SSP, DMP
• Data Analytics and Attribution
• Cross-Device Targeting
• Mobile Ad Tech: In-App and Mobile Web
• Video Advertising and Connected TV
• Ad Fraud Prevention and Brand Safety
• Personalization and Dynamic Creative Optimization (DCO)
• Future Trends in Ad Tech

CareerPath

The *Masterclass Certificate in Ad Tech for the Next Generation* program prepares professionals for a successful career in advertising technology, keeping up with current job market trends in the UK. Here are some of the key roles in Ad Tech and their respective market shares, visualized using a 3D pie chart: - **Digital Strategist:** With a 12% market share, digital strategists are responsible for developing comprehensive marketing strategies and campaigns for their clients. - **Data Analyst:** Holding a 20% market share, data analysts collect, analyze, and interpret data to help businesses make informed decisions. - **SEO Specialist:** With a market share of 18%, SEO specialists optimize websites and content to improve search engine rankings and drive organic traffic. - **Media Buyer:** Media buyers, accounting for 15% of the market, negotiate and purchase media placements for advertising campaigns. - **Social Media Manager:** With a 17% market share, social media managers create, manage, and optimize social media content to engage audiences and promote brand awareness. - **Ad Operations Specialist:** Representing 18% of the Ad Tech job market, ad operations specialists manage ad campaigns and ensure the proper functioning of ad servers. These roles and their corresponding market shares are based on the most recent data from reputable sources, providing valuable insights into the demand for Ad Tech professionals in the UK. The 3D pie chart displayed above offers a visually engaging and interactive way to understand the current job market trends, helping prospective students make informed decisions about their careers in Ad Tech.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN AD TECH FOR THE NEXT GENERATION

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London School of International Business (LSIB)

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05 May 2025

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