Masterclass Certificate in Ad Tech for the Future of Marketing

Name: Masterclass Certificate in Ad Tech for the Future of Marketing
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The Masterclass Certificate in Ad Tech for the Future of Marketing is a comprehensive course designed to empower learners with essential skills in advertising technology. In a rapidly evolving industry, this course highlights the importance of staying updated with the latest Ad Tech trends and technologies.

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AboutThisCourse

This certificate course is in high demand as businesses continue to prioritize data-driven marketing strategies. Learners will gain expertise in programmatic advertising, data management, and cross-channel marketing, making them valuable assets in various marketing roles. Upon completion, learners will be equipped with the skills to navigate the complex world of Ad Tech and drive successful marketing campaigns. The course not only focuses on theoretical knowledge but also provides hands-on experience, ensuring that students are well-prepared to excel in their careers and contribute to the growth of their organizations.

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CourseDetails

• Programmatic Advertising
• Data Management Platforms (DMPs)
• Real-Time Bidding (RTB) & Automated Guaranteed
• Cross-Device Tracking & Targeting
• Ad Fraud Detection & Prevention
• Ad Attribution & Multi-Touch Attribution
• Contextual Targeting & Semantic Analysis
• Artificial Intelligence (AI) & Machine Learning (ML) in Ad Tech
• Identity Resolution & Customer Data Platforms (CDPs)

CareerPath

In the ever-evolving landscape of marketing, ad tech has become increasingly vital for businesses aiming to reach their target audience effectively. As a professional, obtaining a Masterclass Certificate in Ad Tech for the Future of Marketing can provide you with a competitive edge and open doors to various roles. This section showcases a 3D pie chart that highlights the most in-demand positions in the UK's ad tech market, accompanied by relevant statistics. The chart below displays the latest job market trends in ad tech, illustrating the percentage of individuals employed in each role. By exploring this visual representation, you can identify the most sought-after ad tech specializations in the UK and align your career trajectory with industry needs. The 3D pie chart showcases the following roles in ad tech: 1. Digital Strategist: With 12% representation, digital strategists are responsible for developing and implementing comprehensive digital marketing campaigns that align with a company's overall goals. 2. Data Analyst: Accounting for 20% of the ad tech workforce, data analysts interpret and utilize data to optimize marketing efforts and improve ROI. 3. SEO Specialist: SEO specialists (18%) focus on enhancing a company's online visibility by optimizing websites and content for search engines. 4. PPC Specialist: Representing 15% of the ad tech sector, PPC specialists manage and optimize paid advertising campaigns to ensure maximum effectiveness and reach. 5. Social Media Manager: Social media managers (17%) oversee a company's social media presence, engaging with audiences and promoting brand awareness. 6. Content Marketing Manager: Content marketing managers (18%) create and distribute valuable content to attract, engage, and retain customers, driving profitable consumer action. As the ad tech industry continues to grow and evolve, understanding these roles and their significance will enable you to make informed decisions regarding your career path. This 3D pie chart offers a captivating and interactive glimpse into the UK's ad tech job market trends, empowering you to seize opportunities and excel in your chosen field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN AD TECH FOR THE FUTURE OF MARKETING

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London School of International Business (LSIB)

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05 May 2025

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