Executive Development Programme in SEO & Lead Generation

Name: Executive Development Programme in SEO & Lead Generation
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The Executive Development Programme in SEO & Lead Generation certificate course is a comprehensive program designed to provide professionals with the latest SEO strategies and lead generation techniques. This course emphasizes the importance of SEO in today's digital landscape, where businesses compete for online visibility and customer engagement.

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AboutThisCourse

By learning SEO best practices and lead generation skills, professionals can drive traffic, generate leads, and increase revenue for their organizations. With the ever-growing demand for digital marketing experts, this course equips learners with essential skills for career advancement. According to Burning Glass Technologies, job postings for digital marketing positions have grown by 52% over the past three years. By completing this program, learners will gain a competitive edge in the job market and be able to demonstrate their expertise in SEO and lead generation. The course covers topics such as keyword research, on-page optimization, link building, content marketing, and analytics. Learners will also gain hands-on experience with industry-leading tools such as Google Analytics, SEMrush, and Ahrefs. With a focus on practical application and real-world scenarios, this course prepares learners to succeed in the dynamic world of digital marketing.

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CourseDetails

• Understanding SEO Fundamentals
• Keyword Research and Analysis
• On-Page and Technical SEO Techniques
• Off-Page SEO Strategies
• Local SEO and Google My Business
• Mobile-First Indexing and Optimization
• SEO Analytics and Reporting
• Lead Generation Fundamentals
• Creating Effective Landing Pages
• Conversion Rate Optimization (CRO)

CareerPath

In the ever-evolving digital marketing landscape, SEO and lead generation have become crucial components for business growth. This Executive Development Programme is designed to equip professionals with in-demand skills to excel in these high-growth areas. Our programme delves into the following roles, reflecting industry relevance and job market trends in the UK: 1. **SEO Specialist**: Focusing on optimizing websites for search engines, these professionals account for 40% of the demand in this sector. 2. **Lead Generation Specialist**: With a 35% share, these experts are responsible for attracting and nurturing potential customers. 3. **Content Marketing Manager**: Representing 15% of the market, these professionals create and manage valuable content to engage audiences. 4. **PPC Specialist**: Holding 10% of the sector, these experts focus on paid advertising campaigns to generate leads. By gaining expertise in these roles, professionals can capitalize on lucrative salary ranges and secure their future in the industry. The UK job market is ripe with opportunities for those equipped with the right skills, and our Executive Development Programme is here to help you seize them.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SEO & LEAD GENERATION

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London School of International Business (LSIB)

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05 May 2025

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