Executive Development Programme Market Research for Business Agility

Name: Executive Development Programme Market Research for Business Agility
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The Executive Development Programme in Market Research for Business Agility is a certificate course designed to empower business professionals with essential skills in market research and data-driven decision-making. In today's fast-paced and competitive business landscape, the ability to gather, analyze, and interpret market data is crucial for strategic planning and growth.

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AboutThisCourse

This course is important for professionals seeking to enhance their career prospects by gaining a deep understanding of market research principles and techniques, as well as learning how to apply these skills to drive business agility and innovation. With a strong focus on practical application, the course provides learners with the tools and techniques needed to gather and analyze market data, and to use this information to inform strategic business decisions and drive growth. The demand for professionals with expertise in market research is high across a range of industries, from technology and finance to healthcare and consumer goods. By completing this course, learners will gain the essential skills and knowledge needed to succeed in this growing field, and to advance their careers in a variety of business settings.

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CourseDetails

• Market Research Fundamentals: Understanding the basics of market research and its role in business agility.
• Market Segmentation and Targeting: Identifying and prioritizing specific customer groups for tailored strategies.
• Competitive Analysis: Evaluating competitors to inform business decisions and maintain a competitive edge.
• Consumer Behavior: Exploring the factors influencing customer choices and preferences.
• Market Trends and Analysis: Identifying and interpreting trends to drive business agility and innovation.
• Data Collection Methods: Selecting appropriate techniques for gathering market research data.
• Data Analysis Techniques: Transforming raw data into actionable insights for business decision-making.
• Market Research Ethics: Ensuring responsible practices in market research to maintain trust and credibility.

CareerPath

The Google Charts 3D Pie chart above showcases relevant statistics for the UK job market, focusing on roles aligned with industry relevance for executive development programmes and business agility. The primary keyword "Scrum Master" highlights the most in-demand role with 25% of the market share, followed by the "Product Owner" with 20%. The "Agile Coach" role represents 15% of the market, while "Delivery Manager," "Business Analyst," and "Developer" each claim 10%. The "QA Engineer" and "UX Designer" roles account for the remaining 5%. These statistics represent a snapshot of the current job market trends, providing valuable insights for professionals and organisations seeking to enhance their business agility through executive development programmes. Staying informed about such trends helps professionals make informed decisions regarding their career paths and empowers organisations to effectively allocate resources for talent development.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME MARKET RESEARCH FOR BUSINESS AGILITY

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London School of International Business (LSIB)

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05 May 2025

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