Professional Certificate in Brand Journalism and Strategic Public Relations

Name: Professional Certificate in Brand Journalism and Strategic Public Relations
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The Professional Certificate in Brand Journalism and Strategic Public Relations is a comprehensive course designed to equip learners with essential skills for career advancement in journalism and public relations. This program emphasizes the importance of storytelling in building strong brands, fostering community engagement, and managing corporate reputation.

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AboutThisCourse

In today's fast-paced digital world, there is a high industry demand for professionals who can create compelling narratives, manage crisis communication, and develop effective public relations strategies. This course addresses this need by providing learners with a solid foundation in brand journalism, public relations planning, media relations, and crisis communication. Through hands-on learning experiences and real-world case studies, learners will develop the critical thinking, writing, and strategic skills necessary to excel in this dynamic field. By the end of the course, learners will have a strong portfolio of work to showcase to potential employers, positioning them as competitive candidates for exciting job opportunities in brand journalism and strategic public relations.

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CourseDetails

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Unit 1: Introduction to Brand Journalism and Strategic Public Relations
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Unit 2: Understanding Brand Storytelling and Narrative Techniques
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Unit 3: Developing Effective Public Relations Strategies
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Unit 4: Media Relations and Press Release Writing
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Unit 5: Social Media Management for Brand Journalism
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Unit 6: Crisis Communications and Reputation Management
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Unit 7: Measuring the Impact of Brand Journalism and PR Campaigns
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Unit 8: Ethics in Brand Journalism and PR
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Unit 9: Stakeholder Engagement and Community Management
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Unit 10: Integrated Marketing Communications: Combining PR, Advertising, and Marketing

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

NoPriorQualifications

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NotAccreditedRecognized
NotRegulatedAuthorized
ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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PROFESSIONAL CERTIFICATE IN BRAND JOURNALISM AND STRATEGIC PUBLIC RELATIONS

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London School of International Business (LSIB)

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05 May 2025

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