Global Certificate in Accessible Advertising and Media Planning

Name: Global Certificate in Accessible Advertising and Media Planning
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The Global Certificate in Accessible Advertising and Media Planning is a crucial course for professionals seeking to create inclusive and equitable advertising content. This certificate program emphasizes the importance of accessible media in today's diverse and dynamic society, addressing the needs of people with disabilities and promoting social inclusion.

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AboutThisCourse

With the growing demand for accessible advertising and media planning, this course equips learners with essential skills to meet industry needs and advance their careers. By gaining a deep understanding of accessible media production, learners will be able to create more engaging and effective advertising campaigns, opening up new opportunities for career growth and development. This certificate program covers various topics, including accessible media planning, content creation, and evaluation. Learners will gain hands-on experience with industry-standard tools and techniques, preparing them for success in the accessible advertising industry.

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CourseDetails

• Unit 1: Introduction to Accessible Advertising and Media Planning
• Unit 2: Understanding Disability and Accessibility
• Unit 3: Legal and Ethical Considerations in Accessible Advertising
• Unit 4: Designing Accessible Advertising Content
• Unit 5: Implementing Accessibility in Media Planning
• Unit 6: Testing and Evaluating Accessible Advertising Materials
• Unit 7: Accessible Video and Audio Production
• Unit 8: Best Practices for Accessible Digital Advertising
• Unit 9: Inclusive Language and Representation in Advertising
• Unit 10: Case Studies in Accessible Advertising and Media Planning

CareerPath

In the UK, the **Global Certificate in Accessible Advertising and Media Planning** job market presents a variety of roles demanding specific skills. With a growing emphasis on inclusive and accessible advertising, professionals with this certification can anticipate diverse career opportunities. - **Accessibility Expert**: Professionals in this role ensure that advertising and media planning strategies cater to all users, including those with disabilities. These experts typically have a background in web development, design, or a related field, with a strong understanding of accessibility standards and guidelines. The **average salary range** for accessibility experts in the UK is £30,000 to £50,000 per year. - **Media Planner**: Media planners develop and implement comprehensive media strategies across various channels, now inclining towards accessible advertising. This role usually requires a bachelor's degree in marketing, communications, or a related field, with expertise in data analysis and media buying. Media planners in the UK earn an **average salary** between £25,000 and £40,000 annually. - **UX Designer**: UX designers focus on creating user-friendly and accessible interfaces for websites and applications. With a growing demand for accessible design, UX designers should possess a solid understanding of web accessibility standards. The **UK salary range** for UX designers typically falls between £25,000 and £50,000 per year. - **Digital Marketer**: Digital marketers leverage various channels, such as social media, email, and search engines, to develop and implement effective marketing campaigns. Given the increasing focus on accessibility, digital marketers should be familiar with accessibility best practices. The **average salary** for digital marketers in the UK ranges from £20,000 to £45,000 per year. - **Content Developer**: Content developers create engaging and accessible content for websites, applications, and marketing materials. A strong understanding of web accessibility guidelines is essential for creating inclusive content. Content developers in the UK can expect to earn an **average salary** between £20,000 and £40,000 per year.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ACCESSIBLE ADVERTISING AND MEDIA PLANNING

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London School of International Business (LSIB)

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05 May 2025

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