Masterclass Certificate in Ad Tech: Results-Oriented Approaches

Name: Masterclass Certificate in Ad Tech: Results-Oriented Approaches
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The Masterclass Certificate in Ad Tech: Results-Oriented Approaches is a comprehensive course designed to empower professionals with cutting-edge advertising technology skills. This program focuses on the importance of ad tech in modern business, addressing industry demands for experts who can leverage technology to drive successful advertising campaigns.

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AboutThisCourse

Enrollees will gain essential skills in data-driven advertising, programmatic media buying, and marketing analytics, providing a strong foundation for career advancement. The course covers key topics such as real-time bidding, audience segmentation, and cross-channel attribution, enabling learners to optimize ad performance and deliver measurable results. In an increasingly digital and data-centric world, the Masterclass Certificate in Ad Tech offers a valuable opportunity to stay ahead of the curve and excel in a high-growth field. By completing this program, professionals will be well-equipped to meet the evolving needs of businesses and drive success through innovative ad tech strategies.

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CourseDetails

• Programmatic Advertising: Understanding the Landscape
• Data-Driven Audience Segmentation and Targeting
• Real-Time Bidding and Ad Exchange
• Ad Tech Stack: Building and Optimizing for Performance
• Cross-Channel Attribution and Measurement
• Ad Fraud Detection and Prevention
• Brand Safety and Contextual Targeting
• Multi-Touch Attribution Modeling
• Ad Tech Regulations and Compliance

CareerPath

The **Masterclass Certificate in Ad Tech: Results-Oriented Approaches** empowers professionals to excel in the rapidly evolving ad tech landscape. This section highlights relevant statistics for six popular ad tech roles in the UK, visualized through a 3D pie chart. - **Digital Media Specialist:** With 25.5% of the ad tech job market, digital media specialists focus on maximizing ROI and brand awareness through digital campaigns. - **Ad Operations Manager:** Managing ad inventory and revenues, ad operations managers comprise 21.2% of the ad tech workforce. - **Programmatic Media Buyer:** Programmatic media buyers, 16.8% of the sector, leverage automated platforms to optimize media placements. - **Data Analyst:** Data analysts (14.6%) translate raw data into actionable insights, driving strategic decisions. - **SEM Specialist:** Experts in search engine marketing, SEM specialists take up 13.4% of the ad tech positions. - **Creative Director:** Guiding visual and content concepts, creative directors contribute 8.5% to the ad tech industry. The provided Google Charts 3D pie chart showcases the percentage of professionals in each of these roles, offering a glimpse into the ad tech job market trends in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN AD TECH: RESULTS-ORIENTED APPROACHES

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London School of International Business (LSIB)

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05 May 2025

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