Executive Development Programme in PPC for Executives

Name: Executive Development Programme in PPC for Executives
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The Executive Development Programme in PPC for Executives is a certificate course designed to provide professionals with the latest skills in Pay-Per-Click (PPC) advertising. With digital marketing increasingly becoming crucial for businesses, there is a high demand for executives who can effectively manage PPC campaigns to drive growth and revenue.

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AboutThisCourse

This course covers essential topics such as PPC strategy, keyword research, ad copywriting, landing page optimization, and analytics. By the end of the course, learners will have a comprehensive understanding of how to create, manage, and optimize PPC campaigns for maximum ROI. Equipping learners with these skills is vital for career advancement in today's digital economy. As businesses continue to invest in PPC advertising, there is an increasing need for executives who can lead PPC initiatives, drive results, and provide strategic insights. This course is an excellent opportunity for executives to enhance their skills, stay up-to-date with the latest industry trends, and position themselves for career growth.

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CourseDetails

• Introduction to PPC & Keyword Research
• Creating & Optimizing PPC Campaigns
• Crafting Compelling Ad Copy & Calls-to-Action
• Understanding Ad Extensions & Their Benefits
• Leveraging Audience Targeting & Remarketing Strategies
• Maximizing PPC Performance with Conversion Tracking
• Analyzing & Reporting PPC Metrics
• Mobile PPC: Trends, Best Practices & Opportunities
• Budget Management & Bid Strategies for PPC

CareerPath

The Executive Development Programme in PPC for Executives focuses on the growing demand for PPC (Pay-Per-Click) expertise in the UK. This programme is designed to equip executives with the necessary skills and knowledge to drive successful PPC campaigns and contribute to the overall digital marketing strategy of their organisations. With a 3D Pie chart powered by Google Charts, we can visualise the current job market trends in the PPC sector, highlighting the percentage distribution of different roles. This chart demonstrates the significant demand for PPC Specialists (35%), emphasising the importance of the Executive Development Programme in meeting the industry's needs. The 3D Pie chart also reveals the presence of related roles such as Digital Marketing Managers (28%), SEO Specialists (20%), and Content Marketing Managers (17%). These roles often work in tandem with PPC experts, further emphasising the interconnectedness of digital marketing strategies. In summary, the Executive Development Programme in PPC for Executives is well-aligned with industry trends and demands. The 3D Pie chart highlights the significance of PPC expertise in today's digital marketing landscape, while also acknowledging the importance of related roles in creating a cohesive and effective digital marketing strategy.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PPC FOR EXECUTIVES

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London School of International Business (LSIB)

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05 May 2025

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