Professional Certificate in Advertising for E-commerce Growth
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• E-commerce Advertising Fundamentals: Understanding the basics of advertising in the e-commerce industry, including the importance of targeting, ad formats, and key performance indicators (KPIs).
• Search Engine Marketing (SEM): Diving into pay-per-click (PPC) advertising on search engines, focusing on keyword research, ad creation, and optimization for Google Ads and Bing Ads.
• Social Media Advertising: Learning the nuances of advertising on popular social media platforms such as Facebook, Instagram, LinkedIn, and Pinterest, covering ad formats, targeting options, and best practices.
• Display & Video Advertising: Exploring display and video advertising networks such as Google Display Network, YouTube, and programmatic platforms, with a focus on creative, targeting, and performance optimization.
• Email Marketing for E-commerce: Understanding the role of email marketing in e-commerce growth, including list building, segmentation, automation, and campaign optimization.
• Retargeting & Remarketing Strategies: Delving into the world of retargeting and remarketing, including dynamic ads, cart abandonment campaigns, and customer journey optimization.
• Attribution & Analytics for Advertising: Measuring the success of advertising campaigns using attribution models, analytics tools, and data-driven insights, with a focus on Google Analytics and other e-commerce analytics platforms.
• Creative Best Practices for Advertising: Developing effective ad creative, including copywriting, design, and storytelling techniques, to maximize engagement and conversion rates.
• Ethical & Legal Considerations in Advertising: Understanding the ethical and legal considerations in advertising, including privacy laws, truth in advertising, and brand safety.
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EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- NotAccreditedRecognized
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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