Certificate in SEO & Public Relations Strategies

Name: Certificate in SEO & Public Relations Strategies
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The Certificate in SEO & Public Relations Strategies is a comprehensive course designed to empower learners with the essential skills required in today's digital marketing landscape. This certification course highlights the importance of Search Engine Optimization (SEO) and Public Relations (PR) strategies, which are critical components of a successful marketing plan.

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AboutThisCourse

In an era where online presence reigns supreme, mastering SEO techniques is paramount to enhancing visibility and driving organic traffic. This course provides learners with the latest SEO tools and techniques, enabling them to optimize website content, analyze search engine algorithms, and improve search rankings. Simultaneously, the course emphasizes the significance of PR strategies in building brand reputation, managing crises, and fostering relationships with key stakeholders. Learners will gain insights into effective PR planning, media relations, and crisis communication, thereby equipping them with a holistic skill set to excel in their careers. With the ever-increasing demand for digital marketing professionals, this course serves as a stepping stone for career advancement, offering learners a competitive edge in the job market.

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CourseDetails

• Search Engine Optimization (SEO) Fundamentals
• Keyword Research and Analysis
• On-Page and Technical SEO
• Off-Page SEO Strategies
• Local SEO and Google My Business
• Mobile Optimization and SEO
• SEO Analytics and Reporting
• Public Relations (PR) Fundamentals
• Digital PR Strategies
• PR Measurement and Analytics

CareerPath

The **Certificate in SEO & Public Relations Strategies** is a valuable credential that equips learners with the necessary skills to thrive in the ever-evolving digital marketing landscape. This section highlights the job market trends, salary ranges, and skill demand in the UK for two primary roles associated with this certificate: SEO Specialist and Public Relations Specialist. With 60% of the market demand, **SEO Specialists** focus on optimizing websites and content to improve search engine rankings and visibility. Their responsibilities may include keyword research, on-page and off-page optimization, and tracking, analyzing, and reporting website analytics. On the other hand, **Public Relations Specialists** (40% market demand) concentrate on managing a company's public image, building relationships with the media, and crafting effective communication strategies. Their tasks typically involve creating press releases, organizing events, handling crises, and engaging with the public on various platforms. This 3D pie chart offers a visual representation of the roles associated with the Certificate in SEO & Public Relations Strategies, providing insights into job market trends in the UK. By responsively adapting to all screen sizes, the chart ensures a seamless user experience across various devices.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN SEO & PUBLIC RELATIONS STRATEGIES

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London School of International Business (LSIB)

AwardedOn

05 May 2025

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