Executive Development Programme in Segmentation and Strategic Insights

Name: Executive Development Programme in Segmentation and Strategic Insights
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CourseDetails

• Introduction to Market Segmentation: Understanding the basics of market segmentation, its importance, and the different approaches to segmentation.
• Customer Segmentation Techniques: Exploring various customer segmentation methods, including demographic, psychographic, behavioral, and geographic segmentation.
• Data Analysis for Segmentation: Learning how to analyze customer data and market research to identify actionable segments.
• Segment Profiling and Targeting: Identifying target customers, creating customer profiles, and understanding their needs and preferences.
• Product and Service Positioning: Positioning products and services to meet the needs and preferences of target segments.
• Communication Strategies for Segmentation: Developing effective communication strategies to reach and engage target segments.
• Segmentation Metrics and Evaluation: Measuring the success of segmentation strategies and evaluating their impact on business performance.
• Strategic Insights and Decision Making: Applying segmentation insights to inform strategic decision-making and drive business growth.

CareerPath

The Executive Development Programme in Segmentation and Strategic Insights focuses on honing skills and developing professionals capable of addressing the dynamic UK job market. This 3D pie chart highlights the percentage distribution of various roles in demand, emphasizing the need for professionals experienced in data-driven decision making, marketing analytics, and strategic insights. In the contemporary business landscape, marketing analytics managers (12%) play a crucial role in leveraging data to optimize marketing campaigns, improve customer experiences, and drive growth. With a 20% share, business intelligence managers are responsible for enabling data-driven decision making by providing actionable insights and visualizations, thereby optimizing business operations and performance. Data scientists (25%) and data analysts (28%) are indispensable to organizations seeking to harness the power of big data for business growth and competitive advantage. Their roles involve extracting insights, creating predictive models, and providing organizations with a data-centric understanding of their operations and consumers. The CRM & segmentation specialist (15%) role is essential to organizations aiming to optimize their customer relationship management strategies and improve customer experiences. These professionals employ data-driven segmentation techniques to create personalized marketing strategies, ensuring long-term customer engagement and loyalty. This programme is designed to prepare professionals for the ever-evolving job market, arming them with the necessary skills to excel in these high-demand roles. By focusing on both technical and strategic aspects, participants will be well-equipped to tackle the challenges and opportunities presented by the UK's expanding segmentation and strategic insights sector.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SEGMENTATION AND STRATEGIC INSIGHTS

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London School of International Business (LSIB)

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05 May 2025

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