Executive Development Programme in PR Analytics & Sentiment Measurement

Name: Executive Development Programme in PR Analytics & Sentiment Measurement
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The Executive Development Programme in PR Analytics & Sentiment Measurement is a certificate course designed to empower communication professionals with data-driven insights. This programme underscores the importance of analytics in PR, enabling learners to measure the effectiveness of communication strategies and adapt to industry demands.

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AboutThisCourse

In an era where data-driven decision-making is crucial, this course equips learners with essential skills in PR analytics, including media monitoring, social listening, and sentiment analysis. By understanding how to interpret data and translate it into actionable insights, learners can drive strategic communication decisions, improve brand reputation, and enhance overall PR performance. As organisations increasingly rely on data to inform their communication strategies, there is a growing demand for PR professionals who can leverage analytics and sentiment measurement. Completing this course not only demonstrates a commitment to staying abreast of industry trends but also provides learners with a competitive edge in their careers, opening up opportunities for advancement and leadership in the field of PR and communications.

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CourseDetails

• Introduction to PR Analytics & Sentiment Measurement
• Understanding Key PR Metrics and KPIs
• Data Analysis Tools and Techniques for PR
• Media Monitoring and Social Listening Strategies
• Measuring PR Impact with Sentiment Analysis
• Advanced Analytics for PR: Predictive and Prescriptive Analysis
• Data Visualization and Storytelling in PR
• PR Analytics Case Studies and Best Practices
• Ethics in PR Analytics and Data Privacy
• Continuous Learning and Development in PR Analytics

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PR ANALYTICS & SENTIMENT MEASUREMENT

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London School of International Business (LSIB)

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05 May 2025

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