Masterclass Certificate in Short-Form Video: PR Essentials

Name: Masterclass Certificate in Short-Form Video: PR Essentials
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The Masterclass Certificate in Short-Form Video: PR Essentials is a comprehensive course designed to equip learners with the essential skills needed to thrive in today's dynamic media landscape. In this age of short attention spans and information overload, short-form videos have emerged as a powerful tool for PR professionals to communicate their message effectively.

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AboutThisCourse

This course is critically important for anyone looking to advance their career in PR, communications, or marketing. It provides learners with the latest strategies and techniques for creating engaging short-form videos that can help build brand awareness, reach new audiences, and drive business growth. With high industry demand for professionals who can create compelling short-form video content, this course is an excellent investment in your career. It covers everything from pre-production planning and scriptwriting to shooting, editing, and distribution. By the end of the course, learners will have the skills and confidence needed to create high-quality short-form videos that can help them stand out in a crowded marketplace.

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CourseDetails

• Understanding PR
• The Role of Short-Form Video in PR
• Creating Engaging Short-Form Video Content for PR
• Best Practices for PR Video on Social Media Platforms
• PR Video Analytics: Measuring Success
• Crafting a PR Video Strategy
• Building a Strong PR Video Presence
• Case Studies: Successful PR Video Campaigns
• Overcoming PR Video Challenges

CareerPath

In the ever-evolving digital landscape, the demand for short-form video professionals has surged. This Masterclass Certificate in Short-Form Video: PR Essentials prepares you for the following roles in the UK job market: - Social Media Manager: With a 25% share in the industry, these professionals manage social media platforms to promote brand awareness and engage with target audiences. - Content Creator: These individuals (30%) develop captivating stories to enhance brand visibility using compelling visuals and engaging copy. - Video Editor: With a 20% share, Video Editors refine raw footage into polished, visually appealing short-form videos for various platforms. - Digital Marketing Specialist: Holding 20% of the market, these experts leverage data-driven insights to optimize marketing strategies and campaigns. - Public Relations Specialist: These professionals (5%) manage a brand's public image, build relationships with media outlets, and craft compelling narratives to capture audience attention.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN SHORT-FORM VIDEO: PR ESSENTIALS

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London School of International Business (LSIB)

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05 May 2025

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