Advanced Certificate in Google Ads: Remote ROI Strategies

Name: Advanced Certificate in Google Ads: Remote ROI Strategies
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The Advanced Certificate in Google Ads: Remote ROI Strategies is a comprehensive course designed to empower learners with the skills needed to excel in digital marketing. This certification focuses on mastering Google Ads, a critical tool in today's online advertising landscape.

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AboutThisCourse

It emphasizes remote ROI strategies, making it ideal for the modern professional who wants to create impactful campaigns from anywhere. In an era where digital marketing skills are in high demand, this course equips learners with the expertise to drive results. It covers essential topics such as search, display, and video advertising, providing a holistic understanding of Google Ads. By the end of the course, learners will have the ability to create, manage, and optimize campaigns that deliver measurable ROI. This certification is not just about knowledge acquisition; it's about career advancement. By gaining mastery over Google Ads, learners enhance their employability and open up opportunities in various industries. Whether you're a seasoned marketer looking to update your skillset or a newcomer eager to make your mark, this course is a valuable investment in your professional growth.

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CourseDetails

• Unit 1: Google Ads Fundamentals & Advanced Features • Understanding the basics of Google Ads, its benefits and advanced features for remote ROI strategies.
• Unit 2: Keyword Research & Strategy • Mastering keyword research, analysis, and strategies for effective ad campaigns.
• Unit 3: Ad Copywriting & Design for High Conversion • Writing compelling ad copy and designing ads for optimal conversion rates.
• Unit 4: Google Ads Campaign Types • Exploring various campaign types, such as search, display, video, shopping, and app ads.
• Unit 5: Ad Extensions & Automated Bidding Strategies • Utilizing ad extensions and automated bidding strategies for improved ad performance.
• Unit 6: Google Analytics Integration • Integrating Google Analytics for tracking, measuring, and optimizing ad performance.
• Unit 7: Remarketing & Audience Targeting • Implementing remarketing and audience targeting strategies for increased conversions.
• Unit 8: Mobile Advertising & Local SEO • Understanding mobile advertising and local SEO strategies for remote ROI.
• Unit 9: A/B Testing & Conversion Rate Optimization • Performing A/B testing and optimizing conversion rates for enhanced ad performance.
• Unit 10: Advanced Reporting & Attribution Modeling • Advanced reporting techniques and attribution modeling for in-depth performance analysis.

CareerPath

The Advanced Certificate in Google Ads: Remote ROI Strategies is a powerful credential for professionals seeking a career in digital marketing, specializing in Google Ads. This section highlights the growing demand and lucrative opportunities for PPC specialists, Google Ads specialists, digital marketing specialists, and ROI strategists in the UK, using a 3D pie chart. The 3D pie chart provided above represents the job market trends for these roles in the UK. The chart displays the percentage of professionals employed in each of these positions, showcasing the dominance of PPC specialists with a 45% share, followed by Google Ads specialists at 30%. Digital marketing specialists account for 20%, while ROI strategists represent a smaller yet significant 5% of the workforce. These statistics emphasize the growing importance of Google Ads expertise and the demand for professionals skilled in remote ROI strategies within the UK's digital marketing landscape. With consistent growth in the industry, specialized certifications such as the Advanced Certificate in Google Ads provide essential knowledge and credibility for job seekers and businesses alike.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN GOOGLE ADS: REMOTE ROI STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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